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Liberty Mutual TV commercial - DJ Liberty
Liberty Mutual

Liberty Mutual is a leading global insurance company known for its commitment to providing reliable coverage and exceptional customer service. With a rich history dating back to 1912, Liberty Mutual h...

What the Liberty Mutual TV commercial - DJ Liberty is about.

Liberty Mutual TV commercial - DJ Liberty

Liberty Mutual's 'DJ Liberty' TV spot features DJ LiMu Emu and his human sidekick, Doug, representing Liberty Mutual insurance. The commercial opens with the catchy beat of a dance song as the camera pans over a lively dance floor full of people partying, including the dynamic duo of DJ LiMu Emu and Doug, both dressed in flashy outfits.

DJ LiMu Emu crashes the party, causing the guests to pause and take a closer look, as he starts scratching on his turntable, using his beak as a needle. Doug introduces him as DJ Liberty, the master of mixing things together, including savings, which is the key message of the commercial.

With his infectious energy, DJ LiMu Emu pumps up the volume on the dance floor, and the camera captures people grooving to the upbeat tune. As the partygoers dance, DJ Liberty tosses out promotional giveaways such as insurance cards, coupons, and even a giant foam finger to the excited crowd.

The ad concludes with the Liberty Mutual logo, reminding viewers that when it comes to insurance, the company can help you save big, as long as you're prepared to let DJ Liberty spin you a top tune.

Overall, the 'DJ Liberty' commercial delivers a fun and engaging way to promote Liberty Mutual's insurance offerings while establishing the renowned DJ LiMu Emu as the new face of the company.

Liberty Mutual TV commercial - DJ Liberty produced for Liberty Mutual was first shown on television on October 1, 2021.

Frequently Asked Questions about liberty mutual tv spot, 'dj liberty'

David Hoffman shares his famous acting role with an unpredictable emu - who's more recognizable than his human partner with the mustache and sunglasses. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

Tanner Novlan's Emu Sidekick: Alongside Tanner Novlan, the emu in the “LiMu Emu and Doug” commercials has become an iconic character in Liberty Mutual's advertising. The emu is a puppet operated by a team of talented puppeteers and animators.

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“LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”

James HillerChris LundquistSarah PhillipsReo JonesJoseph Plumb MartinAaron CarterMarquis de LafayetteBen BeckDeborah SamsonWhoopi GoldbergHenri Richard Maurice Du...Kathleen Barr Liberty's Kids/Characters

While attacks on humans are rare and fatalities even less common, these are quite sizable birds, fully capable of eviscerating even large animals with their big, three-toed, clawed feet. So, while they are friendly and inquisitive, emus should definitely be treated with respect and caution.

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.

At the end of the series, Moses reveals a plan to set up a school for free black children, both boys and girls, but only to Dr. Franklin and Marquis de Lafayette. Cato goes to Canada with Mrs. Radcliffe, a British loyalist and friend of Sarah and her mother.

From the United States. This fun, exciting PBS series from the 1990s is a wonderful way to introduce your kids to the major events of the American Revolution. A few fictional children travel around to the major battles and events as reporters for Ben Franklin's newspaper. The cast is made up of All Stars.

Emus are normally not violent towards people or other animals, and if they feel threatened or trapped, they will usually run away. Emus are generally not considered dangerous to humans, but they can be aggressive if they feel threatened.

Emus generally have a docile nature and are non-aggressive towards people however keepers should be cautious when working with Emus, because as with all animals, they can be unpredictable (E&HS 2004).

Seaweeds, called limu in Hawaiian, include a wide variety of marine algae. These marine plants are the basis of the food web on reefs and rocky shores. In Hawai'i, limu are found in many marine environments from tide pools to deep reef slopes.

Videos

Watch Liberty Mutual TV Commercial, 'DJ Liberty'

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Actors

Actors who starred in Liberty Mutual TV Spot, 'DJ Liberty'

Alondra Lara photo
Josh Breeding photo
Simone Moore photo
Products

Products Advertised

Liberty Mutual Car Insurance
Liberty Mutual Home Insurance
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