What the Benjamin Moore TV commercial - Where Benjamin Moore Paint Is Made is about.
In the Benjamin Moore TV spot titled "Where Benjamin Moore Paint Is Made," the viewer is taken on a journey to the company's manufacturing plant to see how their paint is produced. The ad opens with aerial shots of the large facility and some of the employees hard at work.
Cut to the inside of the plant, and we see various machines and equipment working in perfect harmony to create the paint. The ad emphasizes Benjamin Moore's attention to detail and commitment to quality by showing the entire process, from the mixing of the paint to packaging and distribution.
The voiceover in the ad talks about the dedication of Benjamin Moore's employees to producing high-quality paint that is not only beautiful but also durable and long-lasting. The ad also emphasizes the company's use of top-grade ingredients and high-level technology to create their products.
In addition to showcasing their manufacturing process, the ad also touches on the company's history and reputation. We learn that Benjamin Moore has been in business for over 100 years and has a reputation for producing some of the best paint in the industry.
Overall, the Benjamin Moore TV spot "Where Benjamin Moore Paint Is Made" is a portrayal of the commitment and attention to detail that goes into the production of their paint. It's a testament to the company's reputation and history of excellence in the paint industry.
Benjamin Moore TV commercial - Where Benjamin Moore Paint Is Made produced for
Benjamin Moore
was first shown on television on March 31, 2019.
Frequently Asked Questions about benjamin moore tv spot, 'where benjamin moore paint is made'
Unlike most paint manufacturers in the industry, Benjamin Moore makes its own resins and pigments, all in the U.S. The combination of Gennex and proprietary resins makes Benjamin Moore paint and color truly unmatchable. Proprietary ingredients and custom formulas optimize the performance of our products.
1883. Moore Brothers is founded in Brooklyn, New York, with one product, "Moore's Prepared Calsom Finish," and a commitment to sell its paints through independent retailers.
Berkshire Hathaway
In 2000, Benjamin Moore was acquired by Berkshire Hathaway, a family of companies under the direction of Warren Buffett. As a manufacturer of North America's favorite paint, color and coatings brand, Benjamin Moore is proud to be part of Berkshire Hathaway's distinguished family of sustainable brands.
The company was founded in 1883 in Brooklyn, N.Y. , and is currently headquartered in Montvale, N.J. Benjamin Moore has major manufacturing and distribution operations throughout the United States and Canada with global sales in more than 75 other countries.
Paint is typically made up of four main components: resin, additives, solvent and pigments. Each has an important purpose which we will explore in more detail below.
In terms of paint quality, durability, coverage, and ease of application, Benjamin Moore's paint takes the cake. Indeed, their indoor paint product, Regal Select, is hands down the best interior paint on the market.
However, most paints contain the same four types of ingredients - pigment, resin, solvent, and additives. The pigment is what gives the paint its color. Resin serves to bind the pigment together and help it stick to a surface. The solvent, which is often water, holds the other ingredients.
The first example of paint-making was discovered a few years ago in South Africa, and it dates back about 100,000 years. The earliest paints would have used a variety of mineral and organic based pigments.
Unlike most paint manufacturers in the industry, Benjamin Moore makes its own resins and pigments, all in the U.S. The combination of Gennex and proprietary resins makes Benjamin Moore paint and color truly unmatchable. Proprietary ingredients and custom formulas optimize the performance of our products.
In terms of paint quality, durability, coverage, and ease of application, Benjamin Moore's paint takes the cake. Indeed, their indoor paint product, Regal Select, is hands down the best interior paint on the market.
Paint is typically made up of four main components: resin, additives, solvent and pigments. Each has an important purpose which we will explore in more detail below. Pigments give paint its colour.
In a nutshell, most paints are made by mixing dry paint pigment together with a wet binder. The difference between the type of paints, such as oil paint, acrylic paint or watercolour, is simply due to the different binder type used.