What the Crayola TV commercial - Spokes-Crayons Auditions is about.

Title: Crayola TV Spot, 'Spokes-Crayons Auditions'

Introduction:In a world of vibrant imagination, where colors come to life and creativity takes center stage, Crayola introduces us to a behind-the-scenes glimpse into the auditions for their newest TV spot. Brace yourself as you witness the audacious, quirky, and colorful world of the Spokes-Crayons Auditions.

Scene 1: The Audition RoomAs the camera pans into a brightly-lit room adorned with splashes of color, we find ourselves in the midst of a bustling crowd of enthusiastic Crayola crayons. Each crayon boasts a unique personality, filling the room with an air of anticipation and excitement. These auditions are anything but ordinary.

Scene 2: The ContestantsMeet the crayons vying for their chance to become the next Spokes-Crayon: Ruby Red, a confident and sophisticated crimson crayon; Sunny Yellow, a cheerful and sunny-colored crayon with an infectious smile; Sky Blue, a calm and serene shade that exudes tranquility, and many more.

Scene 3: The PerformancesWith all eyes on the stage, the auditions commence. The crayons showcase their talents in a series of playful acts and performances. Ruby Red captivates the judges with a captivating salsa routine, while Sunny Yellow brings the room to life with an impromptu dance party. Sky Blue mesmerizes everyone with a breathtaking magic show, leaving jaws dropped in awe.

Scene 4: The JudgesAt the head of the prestigious panel of judges sit the iconic Crayola crayons. The esteemed judges include Dandelion, the wise and seasoned crayon, and Wild Orchid, a vibrant and enthusiastic color.

Scene 5: The Unexpected TalentJust as the judges think they have seen it all, a shy, unassuming crayon named Violet Purple steps onto the stage. With trembling hands, Violet begins to sing a soulful ballad, her voice resonating with unmatched beauty and passion. The room is captivated, and even the judges find themselves touched by the extraordinary talent before them.

Scene 6: The Final DecisionAfter a series of outstanding performances, the anticipation rises as the judges retreat to deliberate. Each crayon anxiously awaits their fate, wondering if they will become the face and voice of Crayola's new campaign. Tension fills the room.

Scene 7: The AnnouncementAs the judges return to the stage, the atmosphere becomes electric. The moment of truth has arrived. Dandelion, with a twinkle in his eye, announces that all the contestants have done an exceptional job. To everyone's surprise, instead of choosing just one Spokes-Crayon, Crayola has decided to create a diverse ensemble of these vibrant characters, showcasing the power of unity and inclusivity.

Conclusion:In this captivating TV spot, Crayola invites us to celebrate imagination, creativity, and diversity. With its audacious auditions, talented crayons, and surprise twist, Crayola entices viewers of all ages to embrace their uniqueness and unleash their creativity. The Spokes-Crayons Auditions demonstrate that no matter our color, we are all integral to creating a masterpiece. Crayola, uniting the world one vibrant stroke at a time.

Crayola TV commercial - Spokes-Crayons Auditions produced for Crayola was first shown on television on November 13, 2016.