What the Partnership for Drug-Free Kids TV commercial - Awkward Silence is about.

The Partnership for Drug-Free Kids' TV spot, "Awkward Silence," is a powerful advertisement that highlights the importance of addressing drug abuse with loved ones. The ad begins with a mother and her teenage son sitting in silence at the dinner table. The awkward silence between them is uncomfortable, and it's clear that neither of them wants to broach the topic of drug abuse.

As the advertisement progresses, it becomes clear that the silence between the mother and son represents the larger problem of silence surrounding drug abuse in society. The ad encourages viewers to break the silence by addressing drug abuse head-on with their loved ones.

The message of "Awkward Silence" is clear: it's time to stop being silent about drug abuse. The Partnership for Drug-Free Kids urges viewers to have open and honest conversations with their loved ones about drug use and abuse. By doing so, we can help those who are struggling with addiction and prevent future generations from falling victim to drug abuse.

The ad is effective in capturing the tension and discomfort of the silence surrounding drug abuse, and it encourages viewers to take action. By breaking the silence and having open conversations about drug abuse, we can work together to create a culture that is free from the devastating effects of drug addiction.

Partnership for Drug-Free Kids TV commercial - Awkward Silence produced for Partnership for Drug-Free Kids was first shown on television on January 23, 2019.