What the Smirnoff ICE TV commercial - Adv-ICE: Adult Responsibly is about.
The Smirnoff ICE TV spot, titled "Adv-ICE: Adult Responsibly," features comedians Trevor Noah and LeJuan James in a humorous advertisement focused on responsible drinking.
In the ad, Trevor and LeJuan are seen at a party, socializing and enjoying a Smirnoff ICE. However, they both display a responsible attitude towards alcohol consumption and avoid excessive drinking. Trevor starts off by saying, "We've gathered here today to work out how we can be responsible adults while enjoying a refreshing drink."
The advertisement goes on to showcase humorous scenes of the two comedians acting out different scenarios where responsible drinking is promoted. For instance, when offered a second Smirnoff ICE, they both decline, stating that they're "good for now" and that they always know when they've had enough. The ad concludes with the tagline, "Adv-ICE adulting with a twist."
The commercial promotes the message of responsible drinking in a light-hearted and engaging way, showcasing how it is possible to have fun while still being responsible. The use of humor and relatable characters like Trevor Noah and LeJuan James makes the advertisement memorable while driving home the importance of alcohol responsibility.
Overall, the Smirnoff ICE TV spot is a fun and effective way to spread the message of responsible drinking to consumers, using humor and engaging characters to make an impact.
Smirnoff ICE TV commercial - Adv-ICE: Adult Responsibly produced for
Smirnoff (Beer)
was first shown on television on May 13, 2023.
Frequently Asked Questions about smirnoff ice tv spot, 'adv-ice: adult responsibly' featuring trevor noah, lejuan james
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Starring comedian Trevor Noah, a series of seven new TV spots pair the actor and host with a supporting cast of experts in their own right ― like social media star LeJuan James, DIY home and lifestyle influencer Kayla Simone and attorney and personal finance expert Erika Kullberg.
Anthony Anderson's mom modifies his Smirnoff No. 21 Vodka based cocktails to his annoyance. Even though the house may be Anthony's, his mom asserts that the kitchen belongs to her. Anthony concedes given her confidence about people's cocktail preferences.
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4.5%
Enjoy chilled and drink responsibly. Smirnoff Ice Original has a 4.5% ABV.
Smirnoff Ice does not contain any vodka.
Despite the fact that the beverage is produced by a vodka giant, no spirits are used in any flavor of Smirnoff Ice. In fact, like any malt beverage, Smirnoff Ice is made using a process that's more similar to beer brewing than it is to the distillation of spirits.
' It was this campaign that firmly established the personality of the Smirnoff drinker as individual, relaxed, rebellious and mysterious. Smirnoff advertising ever since has talked the distinctly unconventional and imaginative language of its target consumer.
Diageo
Smirnoff (/ˈsmɪərnɒf/; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898).
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rapper Ty Dolla $ign
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malt beverage
While Smirnoff vodkas score a solid 40% ABV (80 proof), Smirnoff Ice Original is actually a flavored malt beverage (or FMB), so its ABV is more akin to a beer than hard liquor. A bottle of Smirnoff Ice has an alcohol content of 4.5%, placing it alongside pale ales and other lower ABV brews.
Smirnoff Ice does not contain any vodka.
Despite the fact that the beverage is produced by a vodka giant, no spirits are used in any flavor of Smirnoff Ice. In fact, like any malt beverage, Smirnoff Ice is made using a process that's more similar to beer brewing than it is to the distillation of spirits.