Ethos is a life insurance company that operates with a mission to make life insurance accessible and affordable for everyone. The company was founded with the belief that life insurance is a fundament...
The Ethos TV Spot titled 'Bubble Wrap: Dad's Fall' is a poignant and emotional commercial that captures the essence of the brand's core values. It tells the story of a father who falls down the stairs while carrying a box filled with fragile items. As he tumbles to the bottom, the sound of breaking glass echoes throughout the house.
The scene quickly switches to the father's young son, staring up at him with a look of concern etched on his face. The father, however, manages to get back on his feet and assure his son that he is okay.
The commercial then takes a surprising turn when the father opens the box to reveal that the fragile items were, in fact, delicate toys intended for his son's birthday party. The father had prioritized his son's happiness above his own safety and had taken every precaution to keep the toys intact.
The spot ends with a message that conveys the Ethos brand's essence - a commitment to prioritizing people over things. The message is powerful, and the commercial is effective in conveying it.
The 'Bubble Wrap: Dad's Fall' TV Spot is a compelling example of how an ethical brand message can be expressed through engaging storytelling. It is a prime example of how to build trust and loyalty with consumers by highlighting values that are meaningful to them. The commercial serves as a powerful reminder that we should always look out for those we love.
Ethos TV commercial - Bubble Wrap: Dads Fall produced for Ethos was first shown on television on August 24, 2021.
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