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Absolut TV commercial - Backyard Drinks
Absolut

About AbsolutAbsolut is a Swedish vodka brand that was launched in New York in 1979. The brand is known for its premium quality, innovative and creative marketing campaigns, and unique packaging. The...

What the Absolut TV commercial - Backyard Drinks is about.

Absolut TV commercial - Backyard Drinks

Title: Backyard Drinks: A Refreshing Journey with Absolut

In the realm of creative advertisement, Absolut Vodka has consistently pushed boundaries and delighted audiences with their innovative TV spots. One such remarkable campaign was the Absolut TV spot titled 'Backyard Drinks.' This captivating commercial takes viewers on a captivating journey through an ordinary backyard, transforming it into a vibrant cocktail oasis.

The TV spot begins with a scenic aerial shot of a typical suburban backyard on a sunny day. As the camera zooms in, the seemingly mundane scene transforms into a lively party with colorful characters and an infectious energy. The soundtrack, a catchy tune that echoes the spirit of summer, fills the air and sets the tone for the adventure about to unfold.

The viewer is introduced to an eclectic cast of characters as they mingle amidst a lush garden. From young professionals to friendly neighbors, each person exudes an air of excitement and joy. The diverse nature of the individuals reflects Absolut's commitment to inclusivity and celebration of different tastes and experiences.

What truly captivates the audience is the transformation of ordinary objects into extraordinary cocktail elements. As the main character, played by a charismatic mixologist, explores the backyard, he encounters a series of whimsical surprises. A humble hammock magically morphs into a vibrant, ice-filled bar, complete with cocktails waiting to be savored. The pool becomes a shimmering oasis, where friends gather to enjoy refreshing Absolut-infused drinks while basking in the sun's warm embrace.

As the camera pans across the backyard, viewers witness a variety of creatively crafted cocktail stations. A towering stack of logs transforms into a mojito bar, where mint leaves are plucked right from the surrounding vegetation. A bird fountain becomes a mesmerizing centerpiece, with cascading vodka-infused fruit-filled glasses.

The visual narrative is augmented by the mixologist's dynamic presence. He effortlessly moves from one enchanted corner of the backyard to another, continually surprising and delighting those around him. With every interaction, he skillfully showcases the versatility and craftsmanship of Absolut Vodka, elevating the backyard gathering to an unforgettable experience.

While the TV spot primarily focuses on the imaginative world within the backyard, it subtly reminds viewers of the quality and taste associated with Absolut Vodka. Through close-up shots, viewers catch glimpses of the mixologist meticulously crafting cocktails with precision and elegance. Each sip represents a moment of pure joy and relaxation, encouraging viewers to embrace the pleasure that comes from taking a moment to indulge in life's simplest pleasures.

Ultimately, 'Backyard

Absolut TV commercial - Backyard Drinks produced for Absolut was first shown on television on September 14, 2020.

Frequently Asked Questions about absolut tv spot, 'backyard drinks'

southern Sweden All ingredients in Absolut Vodka come from southern Sweden and all production takes place in or around Åhus, a small town in Skåne county where Absolut Vodka was founded. The autumn wheat that is used in the vodka is sown, grown and harvested by local farmers.

All Absolut Vodka is made from winter wheat, which is distilled on four story high column stills to a supremely high quality. The generous amount of copper contact helps with its purity and once distilled; the 96% pure vodka is then reduced using ...

Absolut became an iconic bottle when it piqued the interest of Andy Warhol, who created Absolut's famous print campaign in 1986.

Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles.

The skill and experience of manually operated distillation produces a luxury vodka with unparalleled character and flavor. Absolut Elyx embodies a new sense of luxury while redefining the vodka category. What makes us a luxury vodka is not just the quality of our product, but our cultural identity.

Vodka is a distilled alcoholic beverage (38% + ABV) made from grains or vegetables (or any other raw carbohydrates like potatoes, sugar beet, and corn for that matter). Vodka is one of those spirits in which the delicate flavor of the base ingredient used may or may not be tasted in the final product.

Absolut became an iconic bottle when it piqued the interest of Andy Warhol, who created Absolut's famous print campaign in 1986.

As a bartender, my preference leans towards using smooth vodka for cocktails and general use. Absolut Vodka is worth the money for its quality-to-price ratio. It is smooth enough for a variety of cocktails and is perfect for parties and other social gatherings due to its affordability.

In fact ABSOLUT is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.

In fact Absolut is as pure as vodka can be. Still, that purity has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.

Overall, vodka is known for being a taste-less clear liquor with its flavor coming mostly from the burning sensation of consumption. This neutral flavor is why vodka is the most used spirit to mix with. However, vodka experts would suggest that the temperature of distillation directly affects the taste.

It is smooth enough for a variety of cocktails and is perfect for parties and other social gatherings due to its affordability. Absolut has a variety of expressions apart from the flavoured vodkas and premium pour Absolut Elyx, which is perfect for sipping cocktails like vodka martinis and so much more.

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Agenices

Agenices of the Absolut TV Spot, 'Backyard Drinks'

Absolut TV commercial - Backyard Drinks
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Absolut TV commercial - Backyard Drinks
Sid Lee

Sid Lee is a borderless creative agency that combines storytelling , design, and technology to build customer experiences that matter. The company focuses on creating impactful and engaging experience...

Absolut TV commercial - Backyard Drinks
TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since...

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Absolut Vodka
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