What the Microsoft Cloud TV commercial - Turning Insects Into Field Biologists is about.

In the Microsoft Cloud TV spot, 'Turning Insects Into Field Biologists', we see how the cloud is helping to transform the study of insects in the wild. The ad starts with a shot of a beetle walking on a leaf, and the narrator introduces us to the work of Dr. Aaron Ellison and his team of biologists from Harvard University.

Through the use of cloud technology, Ellison and his team are able to collect data from remote locations and store it in the cloud. They use this data to create detailed maps of insect populations, which helps them better understand the ecology of the forests they study.

The ad then takes us on a journey through the forest, where we see the team collecting data using high-tech equipment. Thanks to cloud computing, they are able to process and analyze this data quickly and efficiently, freeing up more time for important field work.

But the real breakthrough comes when the team gives volunteers smartphones loaded with an app that helps them identify and record different insect species. This turns ordinary people into "citizen scientists" and helps the team collect even more data, further expanding their understanding of the ecosystem.

The TV spot ends with the narrator explaining how cloud technology is enabling field biologists to work more efficiently, expanding our knowledge of the natural world and helping us protect it for future generations. Microsoft's cloud technology is truly taking us to new heights, and 'Turning Insects Into Field Biologists' is a prime example of this.

Microsoft Cloud TV commercial - Turning Insects Into Field Biologists produced for Microsoft Cloud was first shown on television on February 6, 2017.