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Advertisers of the 2014 Toyota Corolla TV Spot, 'Change the Game'

2014 Toyota Corolla TV commercial - Change the Game
Toyota

Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is widely recognized as one of the world's largest automobile manufacturers. The company was founded by Kiichiro Toyod...

What the 2014 Toyota Corolla TV commercial - Change the Game is about.

2014 Toyota Corolla TV commercial - Change the Game

The 2014 Toyota Corolla TV Spot, 'Change the Game' was a commercial that revolutionized the way car ads were made. Directed by the famous music video director Mark Romanek, the commercial aimed to appeal to a younger audience and presented the Corolla as a cool and edgy car, not just a reliable means of transportation.

The commercial begins with a black Corolla speeding through a futuristic city with neon lights and glass skyscrapers that give it an almost sci-fi feel. The high-paced music starts to blare as the car comes to a screeching halt, and the doors slide open.

Four passengers jump out of the car, each joining in with the music and dancing alongside the Corolla. They showcased the car's roominess and stylish features, including a sunroof that they use to pop out of and dance on the roof.

However, the commercial quickly switches the mood, the lights, the music, everything comes to a stark halt as a red light shines on the car and the passengers exit. They stare in awe at the car, realizing it's a new generation of one of the best-selling cars in America; the 2014 Toyota Corolla.

The commercial spoke to a new generation of consumers with its upbeat music and choreography, making the Corolla appear more like a statement of personal style than just another car. It was a revolutionary way to promote a car that had always been seen as a practical and reliable family vehicle.

Overall, the 2014 Toyota Corolla TV Spot, 'Change the Game' challenged the old and conventional methods of advertising and proved that popular music, upbeat imagery, and cool choreography could be used as a powerful marketing tool that would leave a lasting impression on viewers.

2014 Toyota Corolla TV commercial - Change the Game produced for Toyota was first shown on television on September 9, 2013.

Videos

Watch 2014 Toyota Corolla TV Commercial, 'Change the Game'

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Actors

Actors who starred in 2014 Toyota Corolla TV Spot, 'Change the Game'

Brian Byrnes photo
Kenny Vibert photo
Agenices

Agenices of the 2014 Toyota Corolla TV Spot, 'Change the Game'

2014 Toyota Corolla TV commercial - Change the Game
Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...

Products

Products Advertised

2014 Toyota Corolla
TV commercials

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