What the Twisted Tea TV commercial - Twisted Tea Drop is about.

Title: Twisted Tea TV Spot - 'Twisted Tea Drop' Song by AC/DC

Introduction:In the world of advertising, it's not uncommon to see brands pushing the boundaries to create memorable and engaging commercials. Twisted Tea, known for its bold and refreshing hard iced tea, took a daring step forward with their TV spot, accompanied by the pulsating song "Thunderstruck" by the iconic rock band AC/DC. This electrifying combination created a commercial that left a lasting impact on viewers and added a new twist to the art of advertising.

The Concept:The Twisted Tea TV spot, aptly titled "Twisted Tea Drop," aimed to capture the attention of the audience and convey an experience that aligns with the brand's image of untamed enjoyment. Against a backdrop of a vibrant summer party, the commercial featured individuals breaking free from the ordinary and diving into a world filled with exhilaration and excitement.

The Visuals:The commercial opens with a slow-motion shot of a refreshing Twisted Tea bottle being opened. As the familiar chords of AC/DC's "Thunderstruck" begin to play, the pace quickens, and the scene transitions to a pool party scene full of energetic people enjoying themselves with Twisted Tea in hand. The camera captures people's faces and their expressions of pure enjoyment, emphasizing the liberating and invigorating feeling the drink provides.

As the chorus takes hold, the visuals intensify, showcasing people leaping off diving boards, cannonballing into the pool, and reveling in the thrill of their spontaneous choices. A series of slow-motion shots further emphasize the spontaneous moments, capturing the pure joy and delight on people's faces as they embrace the unexpected.

The Narrative:The Twisted Tea Drop TV spot is all about embracing freedom, breaking free from the norm, and immersing oneself in the thrill of the moment. The commercial goes beyond promoting a beverage—it's about encouraging people to let loose, to embrace spontaneity, and to create unforgettable memories.

Message and Impact:With the combination of the high-energy soundtrack and the compelling visuals, the Twisted Tea commercial aimed to captivate its audience and create an emotional connection. By using the universal language of music and the power of AC/DC's "Thunderstruck," the commercial immerses viewers in an experience that heightens their desire for freedom and adventure.

The result is a powerful blend of audio and visual stimulation that resonates with viewers long after the commercial ends. Twisted Tea successfully positions itself as a conduit to those unforgettable moments, encouraging viewers to grab life by the horns and embrace their wild side.

Conclusion:The Twisted Tea TV spot, 'Twisted Tea Drop,' set itself apart from the traditional beverage commercials by pushing boundaries and embracing the essence of spontaneity and liberation. The choice to use AC/DC's "Thunderstruck" as the accompanying soundtrack enhanced the commercial's impact, creating an immersive experience that left a lasting mark on viewers. Twisted Tea effectively communicated its message of untamed enjoyment, daring its audience to embrace the unexpected and savor the exhilarating moments in life. In the world of advertising, this daring and memorable campaign sets a new standard for capturing attention while staying true to the heart of the brand.

Twisted Tea TV commercial - Twisted Tea Drop produced for Twisted Tea was first shown on television on April 3, 2022.