Captain Morgan White Rum is created from the finest of Caribbean rums and has a crisp, clean and refreshing taste that is always worthy of the Captain's attention.

Following a total brand refresh in 2022, which saw the spirit maker embrace the tagline “Spice On” and bring a bit of positivity and bite to the category, “Enjoy Slow” encourages drinkers to set their own pace, sip slowly, and not be afraid to say no to a drink or another round.

Following the launch of Captain Morgan's Spice On campaign in Summer 2022, the latest global campaign features Bree Runway and her smooth, slow jam remix of 90's track, 'Rhythm of the Night'; encouraging people to sip slowly.

With an updated 'Captain' logo to 'maintain recognisability' and highlight the brand's flavour, the new label also incorporates a gold brush stroke to reflect the spice and smoothness of the drink.

Why is white rum, white? The clear colour of white rum is because it is not aged. When the rum is distilled from the sugarcane juice or molasses, it becomes white rum and appears in the form of a clear liquid. White rum is bottled soon after is either unaged or aged for a very short time.

Dark rum has a dark and sweet-smoky flavor. On the other hand, white rum is either completely un-aged or lightly aged in stainless steel barrels. It is also commonly called light rum or silver rum. White rum has a light and sweet flavor.

Captain Morgan is a brand of flavored rums (including, in Europe, some rum-flavored "premium spirit drinks") produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan.

He was, simply, the most legendary pirate to ever sail the seas. A distinction that earned him not just a lifetime of loyal crew by his side, but also the title of Sir Henry Morgan and Governor of Jamaica. It is the legend and character of this man on which the famous Captain Morgan Rum Company is built.

By 1662 Henry Morgan had his first command as a captain of a privateer ship involved in an attack on Santiago de Cuba. A privateer was empowered by the British government, or a representative of the government such as the Governor of Jamaica, to raid and attack the Spanish on England's behalf.

Originating from Jamaica and leaders in the Rum industry, Captain Morgan has been a huge hit since 1943. The rum recipe has been perfected by starting out with the sweet juices squeezed from sugar cane, mixing it with secret spices and ageing it in white oak barrels.

Furthermore, the 'Captain' logo has been updated in an attempt to 'maintain recognisability' and highlight the brand's flavour. Samori Gambrah, global brand director of Captain Morgan, said: “This new pack design heroes the delicious spice of our liquid and character as a brand.

NEW YORK, April 12, 2023 /PRNewswire/ -- For decades, America's No. 1 selling spiced rum1, Captain Morgan Original Spiced Rum, has been serving up delicious flavor and spice for every moment. Now, it's made even better, with the addition of real Madagascar vanilla.