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Twisted Tea TV commercial - Keep It Real: Hand Models
Twisted Tea

Twisted Tea: A Refreshingly Twisted Take on Iced TeaIn a world where beverages often conform to traditional formulas, one company dares to break the mold and bring a twist to the table. Twisted Tea, t...

What the Twisted Tea TV commercial - Keep It Real: Hand Models is about.

Twisted Tea TV commercial - Keep It Real: Hand Models

Twisted Tea is a popular alcoholic beverage brand that has recently launched a new TV commercial called "Keep It Real: Hand Models." This commercial is a humorous take on the traditional way of showcasing products, which usually involves using hand models to display the product in a perfect light. In this commercial, Twisted Tea pokes fun at this conventional approach by featuring a group of hand models that are anything but perfect.

The commercial begins with an overhead shot of a large table covered in Twisted Tea cans and bottles. In the next shot, we see a group of people, mostly men, with their hands in the air, asking to be hand models. However, as the camera zooms in on their hands, the flaws become apparent. Some have hairy knuckles, others have crooked fingers, and some have dirty nails. However, Twisted Tea embraces these imperfections, and the tagline "Keep It Real" appears on the screen.

The commercial takes a humorous approach to the idea of perfection, and Twisted Tea wants its consumers to know that they don't need to be perfect to enjoy their products. The focus is on celebrating our flaws and imperfections, rather than trying to hide them. The commercial manages to be both silly and relatable, as everyone has something that they may feel self-conscious about.

Overall, Twisted Tea's "Keep It Real: Hand Models" commercial is a refreshing break from traditional advertising methods. By embracing imperfections and showcasing relatable scenarios, the brand has positioned itself as a fun and inclusive option for consumers who don't take themselves too seriously.

Twisted Tea TV commercial - Keep It Real: Hand Models produced for Twisted Tea was first shown on television on May 24, 2021.

Frequently Asked Questions about twisted tea tv spot, 'keep it real: hand models'

Beginning in 2001, Boston Beer began to produce Twisted Tea, a 5% abv malt beverage marketed as a "hard iced tea". Its brand portfolio has since grown to include a number of flavored varieties, including a "half and half" variant designed to mimic an Arnold Palmer, and is primarily marketed in the American southeast.

The product was originally released by Boston Beer as BoDean's Twisted Tea in 2000, but an indie rock band from Milwaukee called BoDeans sued the brewery for trademark infringement. The two parties came to a settlement later that year, and the name was dropped from the product.

Through Q1 2023, Twisted Tea accounted for 27% of total FMB sales in off-premise channels, increasing dollar sales +34% year-over-year (YoY) in the quarter, according to Boston Beer's Q1 earnings report.

An Ohio man who has become known as "TeaKO" is shedding more light on that viral Twisted Tea video. Barry Allen gained national attention this month for the way he handled a belligerent white man at a Circle K in Ohio.

What we love even more than the great taste of Twisted Tea is how twisted our fans are- and the results were clear: people love our hard iced tea that tastes like real iced tea. Today, we're still committed to sharing our Twisted Tea with friends and family near and far. It's the perfect drink for any occasion.

Essentially, Twisted Tea is a malt beverage. So, it isn't spiked with anything like vodka or even grain alcohol. Instead, it is made with a base alcohol that is brewed (like beer), along with real black tea, citrus flavors, and sweeteners.

Essentially, Twisted Tea is a malt beverage. So, it isn't spiked with anything like vodka or even grain alcohol. Instead, it is made with a base alcohol that is brewed (like beer), along with real black tea, citrus flavors, and sweeteners.

Billy Grotto - President - polar Air Inc.

Twisted Tea Original (nicknamed “Twea”) is made with black tea and a touch of lemon.

5% Twisted Tea - Original Hard Iced Tea, 5% ABV.

Essentially, Twisted Tea is a malt beverage. So, it isn't spiked with anything like vodka or even grain alcohol.

malt beverage Is Twisted Iced Tea a beer? Kind of. Twisted Tea (and its many flavorful iterations) is categorized as a flavored malt beverage (FMB) which legally falls into a classification of a malt beverage (defined as an alcoholic drink in which the main ingredient is malted barley grain).

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Agenices

Agenices of the Twisted Tea TV Spot, 'Keep It Real: Hand Models'

Twisted Tea TV commercial - Keep It Real: Hand Models
Hearts & Science

Hearts & Science is a marketing agency that uses data-driven insights to create personalized and effective advertising campaigns. It was founded in 2016 by Scott Hagedorn, who previously served as the...

Products

Products Advertised

Twisted Tea Original Hard Iced Tea
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