Twisted Tea: A Refreshingly Twisted Take on Iced TeaIn a world where beverages often conform to traditional formulas, one company dares to break the mold and bring a twist to the table. Twisted Tea, t...
Twisted Tea is a popular alcoholic beverage brand that has recently launched a new TV commercial called "Keep It Real: Hand Models." This commercial is a humorous take on the traditional way of showcasing products, which usually involves using hand models to display the product in a perfect light. In this commercial, Twisted Tea pokes fun at this conventional approach by featuring a group of hand models that are anything but perfect.
The commercial begins with an overhead shot of a large table covered in Twisted Tea cans and bottles. In the next shot, we see a group of people, mostly men, with their hands in the air, asking to be hand models. However, as the camera zooms in on their hands, the flaws become apparent. Some have hairy knuckles, others have crooked fingers, and some have dirty nails. However, Twisted Tea embraces these imperfections, and the tagline "Keep It Real" appears on the screen.
The commercial takes a humorous approach to the idea of perfection, and Twisted Tea wants its consumers to know that they don't need to be perfect to enjoy their products. The focus is on celebrating our flaws and imperfections, rather than trying to hide them. The commercial manages to be both silly and relatable, as everyone has something that they may feel self-conscious about.
Overall, Twisted Tea's "Keep It Real: Hand Models" commercial is a refreshing break from traditional advertising methods. By embracing imperfections and showcasing relatable scenarios, the brand has positioned itself as a fun and inclusive option for consumers who don't take themselves too seriously.
Twisted Tea TV commercial - Keep It Real: Hand Models produced for Twisted Tea was first shown on television on May 24, 2021.
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