Samuel Adams is an American Brewery founded in 1984 by Jim Koch, who named the brewery after his ancestor and American Revolution figure, Samuel Adams. The brewery is known for its handcrafted beers,...
Samuel Adams, the famous Boston-based beer company, recently released a new TV Spot called "Your Cousin From Boston Tries New Wicked Easy". The ad features a familiar character - Cousin from Boston - who has become a fan favorite among Samuel Adams fans since his debut in 2016.
In the ad, Cousin from Boston is introduced to "New Wicked Easy", a refreshing and easy-to-drink beer that is perfect for any occasion. The ad highlights the beer's light and crisp flavor, while also showcasing Cousin from Boston's unique personality and humor.
The ad begins with Cousin from Boston walking into a bar and being greeted by his bartender friend, who offers him a new beer to try. Cousin from Boston takes one sip and immediately falls in love with the beer's refreshing taste. He exclaims, "That's Wicked Easy!"
What follows is a series of hilarious scenes that showcase Cousin from Boston's unique charm and wit. From taking selfies with the beer to offering it to a dog, Cousin from Boston proves to be a perfect representative for the "New Wicked Easy" beer.
The TV Spot ends with Cousin from Boston delivering his iconic catchphrase, "It's not rocket science, guys. It's beer," and inviting everyone to try the new beer for themselves.
The ad is a perfect representation of Samuel Adams' brand identity - local, down-to-earth, and approachable. It also showcases the company's ability to create engaging and entertaining content that resonates with its audience.
Overall, "Your Cousin From Boston Tries New Wicked Easy" is a fantastic TV Spot that showcases both Samuel Adams' brewing expertise and Cousin from Boston's unique personality. It's a must-see for anyone who loves beer and appreciates good humor.
Samuel Adams Wicked Easy TV commercial - Your Cousin From Boston Tries New Wicked Easy produced for Samuel Adams was first shown on television on April 12, 2021.
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