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Michelob ULTRA TV commercial - Robots con Maluma
Michelob

Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...

What the Michelob ULTRA TV commercial - Robots con Maluma is about.

Michelob ULTRA TV commercial - Robots con Maluma

Michelob ULTRA TV Spot, 'Robots' con Maluma

In a futuristic setting where technology reigns supreme, Michelob ULTRA brings together two worlds in their captivating TV spot titled "Robots" featuring the talented Latin music sensation, Maluma.

The commercial opens with a bustling electronic metropolis, illuminated by neon lights and the glow of screens. In a vibrant nightclub, robotic bartenders gracefully and effortlessly mix drinks, showcasing their impeccable precision and flawless execution. The atmosphere is electric as the robots move with grace, captivating the audience with their sleek movements and perfectly calculated actions.

As the beat drops, the camera zooms in on the enigmatic presence of Maluma, who stands at the center of the club, surrounded by futuristic dancers. His magnetic charisma and powerful voice bring an irresistible energy to the scene. With his captivating aura, Maluma effortlessly captivates the onlookers, showcasing his unique ability to blend traditional Latin music with a futuristic twist.

The spot transitions to a moment of connection, as Maluma interacts with one of the robotic bartenders. Their eyes meet, sparking a profound connection that transcends the divide between human and machine. It's a testament to the power of music as a universal language that can bridge even the most unlikely gaps.

The ad continues to unfold with captivating visuals of people from different walks of life, all united by their love for music and the transformative experience it brings. As the chorus of the song builds, the energy in the room rises, leaving everyone enthralled.

Towards the climax of the commercial, the scene transitions to a grand outdoor concert, where Maluma takes the stage in front of an ocean of enthusiastic fans. The energy is palpable and contagious, as the crowd sways to the rhythm of the music, letting go of inhibitions and embracing the moment of pure bliss.

The Michelob ULTRA TV spot "Robots" con Maluma is a powerful ode to the fusion of technology and music, showcasing the brand's commitment to uniting people through unforgettable experiences. It serves as a reminder that no matter how advanced our world becomes, the power of music and human connection will always prevail.

Michelob ULTRA TV commercial - Robots con Maluma produced for Michelob was first shown on television on April 23, 2019.

Frequently Asked Questions about michelob ultra tv spot, 'robots' con maluma

Serena Williams, Brian Cox star in 'Caddyshack'-inspired Super Bowl ad for Michelob Ultra. Viewers will be able to scan a QR code during the Super Bowl ad to unlock early access to Netflix's upcoming golf docuseries "Full Swing."

Brian Cox Brian Cox on Michelob Ultra Super Bowl Commercial, Working With Serena – Rolling Stone.

READ MORE ON THE SUPER BOWL

  • Jimmy Butler (NBA)
  • Alex Morgan (USWS, World Cup Champion)
  • Nneka Ogwumike (WNBA Champion)
  • Tony Romo (former NFL Quarterback)

I'm Alright I'm Alright (Theme from "Caddyshack") Michelob Ultra's ad leaves viewers with the same warm, fuzzy feeling as one of their signature brews. Except this time, that feeling is nostalgia, not a beer buzz, summoned by the “Caddyshack” theme playing over an homage to the 1980 comedy flick.

Michelob ULTRA, a part of Anheuser-Busch, is back in the big game for 2023. And for the third consecutive year, the brand has tapped Serena Williams to star in its spot.

Michelob is one of the most famous brands from the portfolio of the largest American brewer, the Anheuser Busch company. However, few people know that this beer has Czech origin, and its name is the German version of the name of the village of Měcholupy in northern Bohemia.

Michelob is the German name for Měcholupy, now in the Czech Republic, where Anton Dreher had a brewery. In 1961, Anheuser-Busch produced a pasteurized version of Michelob which allowed legal shipment of the beer across state lines.

At first glance, Michelob Ultra's Super Bowl ad appears to be the most star-studded spot of the game, with appearances by Sylvester Stallone, Usher, Maluma, Megan Fox, Lucy Liu, Serena Williams, Don Cheadle - and a voiceover by Christopher Walken to boot.

But it's the song playing over the action that really sets the scene: "Showdown" by British rock band Electric Light Orchestra from 1973.

Michelob TV Spot, 'Courtesy Of' Featuring Jimmy Butler and Nneka Ogwumike - iSpot.tv.

The 2019 Bloomberg Report described Michelob Ultra as the crown jewel of beers. Following Bud Light, the American market craved something less. And by less, that meant lower in carbohydrates and calories, but something to be able to enjoy after exercise, without the guilt.

Michelob would be best described as an 'American Lager', which is to say a pale light lager. This style was introduced by using domestic American ingredients such as corn to try and replicate the German lager. This style is lightly hopped and has a very smooth taste.

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Actors

Actors who starred in Michelob ULTRA TV Spot, 'Robots' con Maluma

Gregory Hoyt photo
Haley Finnegan photo
Josh Pertler photo
Maluma photo
Nicolette Roux photo
Agenices

Agenices of the Michelob ULTRA TV Spot, 'Robots' con Maluma

Michelob ULTRA TV commercial - Robots con Maluma
Draftline

DraftLine is a creative and marketing agency that is dedicated to enabling ABInBev's global transformation. They are an agile team that uses data-driven creativity to deliver innovative solutions to t...

Products

Products Advertised

Michelob ULTRA
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