Nike: A Multinational Sports Apparel CompanyNike, Inc. is a multinational sports apparel and equipment company based in Beaverton, Oregon, United States. The company includes the Nike, Jordan, and Con...
Nike's newest TV spot, 'LeBron's Been Going Hard. It's Getting Weird,' is a captivating ad that chronicles the rigorous training regimen of NBA superstar LeBron James. The commercial features James and actor Jason Momoa, who watch intently as James works out, showcasing his impressive athleticism.
The spot opens with James and Momoa sitting in a dimly-lit room, watching a video of James' grueling training sessions. Momoa, clad in a Nike hoodie, exclaims, "LeBron's been going hard!" as the video shows James lifting weights, running on a treadmill, and doing various drills. The scene cuts to James in the gym, pushing himself to the limit as sweat drips down his face. Momoa, impressed by James' dedication and work ethic, remarks, "It's getting weird."
The commercial goes on to showcase James' incredible mental toughness and his unrelenting drive to be the best. As the camera follows James through his training, Momoa's narration paints a picture of a man who is constantly pushing himself to new heights, refusing to settle for mediocrity. The intensity of the training sessions, combined with Momoa's dramatic narration and a powerful soundtrack, creates a captivating viewing experience that is sure to leave audiences in awe.
The ad concludes with the tagline, "Just Do It," as James hits the court, ready to dominate. The powerful message of the ad is clear - through hard work, dedication, and an unyielding commitment to excellence, James has risen to the top of his field. It's a message that resonates not just with athletes, but with anyone who strives to be their best self.
Nike TV commercial - LeBron’s Been Going Hard. It’s Getting Weird. produced for Nike was first shown on television on October 20, 2022.
Unfortunately we were unable to find any suitable videos in the public domain. Perhaps the video of this TV commercial has not been preserved. If you know the link to this commercial, you can send it to us using a special form.
Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...