Papa John's is an American pizza restaurant franchise that was founded by John Schnatter in 1984. The company has since then grown to become one of the largest pizza delivery chains in the world, with...
Papa John's Bacon Cheddar Burger Pizza TV spot titled 'Dunk' features professional basketball player Paul George showcasing his skills while trying to earn a bite of the pizza. The commercial starts with George tossing a basketball onto the roof of a car; as he tries to retrieve it using his basketball handling skills, he jumps and dunks the ball over the roof of the car and into a basketball hoop attached to a Papa John's delivery vehicle.
As George makes his way to the open driver's side window on his tip-toes, he catches a glimpse of the Bacon Cheddar Burger Pizza being admired by the delivery person, prompting him to beg for a slice. The delivery person tasks George with making a basket to earn a slice. After a few failed attempts, George finally nails the basket and secures the bacon-loaded slice.
The TV spot ends with George driving off happily as a voice-over suggests that the pizza's "meaty, cheesy, and juicy" attributes are what made the efforts worthwhile.
In this 30-second commercial, Papa John's cleverly uses Paul George's basketball-fueled reputation to catch the viewer's attention while promoting their newest pizza flavor, the Bacon Cheddar Burger. The ad is concise and engaging and utilizes lighthearted humor to drive the message home. Overall, the Papa John's Bacon Cheddar Burger Pizza TV spot successfully conveys the idea that their new pizza is best enjoyed after a long day of playing ball or just about anything else.
Papa Johns Bacon Cheddar Burger Pizza TV commercial - Dunk Feat. Paul George produced for Papa Johns was first shown on television on May 21, 2017.
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