Marriott is a global hospitality company that operates a wide range of hotels, resorts, and other accommodation properties. The company was founded in 1927 by J. Willard Marriott and has since grown t...
Marriott Bonvoy recently released a TV spot called "March Madness: Fans Welcome" that features retired NBA basketball player Grant Hill. The commercial spot showcases how Marriott Bonvoy is bringing back the excitement of traveling and, specifically, attending sports events like March Madness.
The ad opens with Grant Hill waiting to board a plane, scrolling aimlessly on his phone. A fellow traveler taps him on the shoulder and offers him a seat upgrade. The ad then shifts as Hill arrives at his destination and heads to the arena where the tournament is being held. Along the way, he encounters friendly fans who offer him food and drinks and share their excitement for the games.
Hill eventually sits in his upgraded seat and watches the game with joy, surrounded by passionate fans. The ad closes with a message that showcases Marriott Bonvoy's goal – to make travel more enjoyable for everyone.
Throughout the commercial, the brand highlights its commitment to safety, offering peace of mind to travelers who may have been hesitant to venture out due to the COVID-19 pandemic. The spot also emphasizes Marriott Bonvoy's welcoming atmosphere, something it has long been known for and is now bringing back to sports events across the country.
Overall, the Marriott Bonvoy "March Madness: Fans Welcome" ad featuring Grant Hill is a fun and inviting introduction to a new world of travel and sports events. With a focus on safety and hospitality, the campaign is sure to attract and excite travelers who are missing the thrill of attending live events.
Marriott Bonvoy TV commercial - March Madness: Fans Welcome produced for Marriott was first shown on television on March 12, 2022.
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