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Advertisers of the Esurance TV Spot, 'Let's Be Honest'

Esurance TV commercial - Lets Be Honest
Esurance

Esurance is an online insurance company that specializes in providing auto insurance coverage. It is a subsidiary of Allstate, one of the largest insurance providers in the United States. Esurance of...

What the Esurance TV commercial - Lets Be Honest is about.

Esurance TV commercial - Lets Be Honest

Esurance TV Spot, 'Let's Be Honest'

In a world inundated with flashy and exaggerated commercials, Esurance took a refreshingly honest approach with their TV spot titled 'Let's Be Honest.' This clever advertisement aired during a prime time slot, capturing the attention of viewers across the nation.

The commercial begins with a scene of a modern living room, where a charismatic spokesperson sits comfortably on a sleek, white sofa. With a genuine smile and a touch of humor, the spokesperson addresses the audience, inviting them to shift away from the typical misleading ads they are bombarded with.

Esurance, a leading insurance provider, believes in transparency and has decided to come clean about the insurance industry's tricks and gimmicks. The TV spot serves as a refreshing departure from the usual marketing strategies, putting the spotlight on straightforward and honest communication.

As the camera zooms in on the spokesperson, they start revealing surprising truths about insurance. With each revelation, the audience becomes more intrigued and engaged, eagerly listening to every word. From exorbitant hidden fees to complicated jargon, Esurance acknowledges the frustrations customers often face when dealing with insurance policies.

Esurance goes a step further by outlining their commitment to change. They vow to offer hassle-free experiences, easy-to-understand policies, and no-nonsense pricing. By embracing transparency, the company aims to build trust and deliver a seamless experience for their customers.

Throughout the commercial, vibrant visuals and captivating graphics accompany the spokesperson's honest narrative. The dynamic combination of visuals and dialogue reinforces the power of authenticity in a world often clouded by misleading advertisements. The spot ends with a memorable tagline: "Let's be honest—insurance isn't fun, but it can be simple and straightforward with Esurance."

The Esurance TV spot, 'Let's Be Honest,' successfully stands out from the crowd with its honesty and transparency. By openly acknowledging the frustrations customers face, Esurance positions itself as a company that prioritizes its customers' needs. This unconventional approach not only captivates viewers but also fosters trust and loyalty within the insurance industry.

Esurance has certainly paved the way for a new era of advertising, showcasing the power of authenticity in capturing the hearts and minds of consumers. As customers seek brands that are truthful and transparent, 'Let's Be Honest' serves as a beacon of hope and a refreshing reminder that honesty can indeed be a game-changer in the world of marketing.

Esurance TV commercial - Lets Be Honest produced for Esurance was first shown on television on June 30, 2019.

Frequently Asked Questions about esurance tv spot, 'let's be honest'

Spokesperson Dennis Quaid Spokesperson Dennis Quaid informs us that Esurance is making insurance simple. So even actors can understand it.

comedian Stephanie Courtney Flo is a fictional saleswoman character appearing in more than 100 advertisements for Progressive Insurance since 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising mascot.

Flo herself, with her red lipstick, bold winged eyeliner, infamous side bang and headband hairstyle, and stark white uniform became a cultural icon who has appeared in what is now well over 100 ads. Her enthusiasm and extreme passion for insurance is unforgettable, and her image is practically universal.

While its core business model is subscription-based, Flo also offers a freemium version of the app too (to provide basic period tracking).

Stephanie Courtney Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008. Stony Point, New York, U.S.

Flo's purpose and product Over 220 million people have downloaded the Flo app, and 46 million people use it on a monthly basis.

Let's get you the information you need. Is there an annual fee? Creating a FLO Account is free - same goes for your FLO Perks.

You are free to use our basic version as long as you like, but if you would like to try Flo Premium, you can learn more about its features here.

Flo is a fictional saleswoman character appearing in more than 100 advertisements for Progressive Insurance since 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising mascot.

The group gained popularity on social media with their debut single "Cardboard Box". They released their debut EP, The Lead, in 2022.

Flo collects a whole lot of personal information, shares some of that with third-parties for marketing and promotional purposes, and has a track record of not being completely honest about how they share their data.

Flo has both free and paid versions. The basic features are available for free, while Flo Premium is optional. With a monthly fee, you will also receive a daily well-being plan, expert content, premium customer support, unlimited access to Flo Health Assistant, and video courses.

Videos

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Actors

Actors who starred in Esurance TV Spot, 'Let's Be Honest'

Dennis Quaid photo
Mary Neely photo
Richard Pierre-Louis photo
Tim Baltz photo
Agenices

Agenices of the Esurance TV Spot, 'Let's Be Honest'

Esurance TV commercial - Lets Be Honest
Leo Burnett

Leo Burnett is a renowned advertising company that has been in operation for over 80 years. Founded in 1935 by Leo Burnett, the company has grown to become one of the most respected and revered advert...

Esurance TV commercial - Lets Be Honest
Media Contacts (MPG)

Media Contacts is a global marketing communications company that provides a wide range of digital services to clients worldwide. The company is part of the Havas Group, which is one of the largest mar...

Esurance TV commercial - Lets Be Honest
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

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