What the Allen Edmonds Rediscover America Sale TV commercial - Real Shoes is about.

Title: "Real Shoes: Allen Edmonds Rediscover America Sale" Featuring Baker Mayfield

Introduction:Step into the world of Allen Edmonds, where craftsmanship and style meet in perfect harmony. In their latest TV spot for the Rediscover America Sale, Allen Edmonds enlists the charismatic Baker Mayfield, a prominent professional football player, to showcase the authenticity, elegance, and superior quality of their shoes. This captivating commercial takes viewers on a journey through time, unveiling the legacy and rich heritage behind Allen Edmonds' celebrated footwear collection.

Scene 1: Timeless EleganceThe ad opens with a close-up shot of an Allen Edmonds dress shoe, emphasizing its intricate handcraftsmanship. The camera then pans out to reveal Baker Mayfield, clad in a tailored suit, stepping confidently into a classic setting. As he strides across a polished marble floor, Mayfield exudes an air of sophistication and unyielding confidence.

Narrator (Voiceover): "Introducing Allen Edmonds Rediscover America Sale. Real shoes for real men."

Scene 2: A Legacy ReinventedThe scene transitions to a visualization of Allen Edmonds' extensive history. Vintage photographs and newspaper clippings fill the screen, depicting the early craftsmanship and dedication that laid the foundation for the brand's success. Amidst the montage, Baker Mayfield interjects, standing beside a master cobblestone worker, showcasing the seamless merging of traditional techniques with modern flair.

Narrator (Voiceover): "Over a century of impeccable craftsmanship reflected in every detail."

Scene 3: Rediscovering AmericaThe commercial then immerses viewers in an enchanting journey across the United States. Sweeping aerial shots capture breathtaking landscapes - from bustling city streets to rolling countryside. Baker Mayfield, now dressed in a casual ensemble, walks with purpose across iconic locations like the Golden Gate Bridge, Central Park, and Southern plantations, each step highlighting the shoes' versatility and timeless appeal.

Narrator (Voiceover): "Rediscover America, one step at a time."

Scene 4: A Legacy ContinuedA montage showcases Allen Edmonds' state-of-the-art facilities where skilled artisans meticulously craft each shoe. The camera pans across rows of exquisite leather hides, bustling workstations, and nimble hands expertly stitching and assembling footwear. Mayfield, now back in formal attire, engages in conversation with a master shoemaker, symbolizing the passing down of knowledge and the preservation of Allen Edmonds' flagship quality.

Narrator (Voiceover): "From generation to generation, excellence is woven into every stitch."

Scene 5: The Rediscover America SaleThe commercial concludes with a close-up shot of Baker Mayfield delicately holding an Allen Edmonds shoe, emphasizing its refined details. As Mayfield looks directly into the camera, a sense of genuine confidence and pride engulfs him.

Baker Mayfield: "Rediscover America. Rediscover the craftsmanship. Rediscover Allen Edmonds."

Closing Shot:The screen fades to black, leaving viewers captivated by the allure and elegance of Allen Edmonds' Rediscover America Sale. The iconic tagline, "Real shoes for real men," resonates as the commercial concludes.

Narrator (Voiceover): "Allen Edmonds: Where style meets craftsmanship."

Note: This fictional commercial script showcases the essence of a TV spot focused on the Allen Edmonds Rediscover America Sale, featuring Baker Mayfield. The actual commercial and its content may differ.

Allen Edmonds Rediscover America Sale TV commercial - Real Shoes produced for Allen Edmonds was first shown on television on October 10, 2018.