It's the new Super Bowl commercial for Sam Adams Beer, that premiered on Monday. The one minute commercial stars Your Cousin From Boston actor Greg Hoyt, plus special guest appearances from Boston comedian Lenny Clark, and Celtics legend and NBA champion Kevin Garnett.

The cousin from Boston is a gregarious, aloof, somewhat abrasive but ultimately lovable character who commits various social faux pas with a Bostonian accent. Check out a few of the best ads in the campaign, and then I'll break down why using a consistent ad character is a great idea for consumer brands. View fullsize.

Gregory also originated the role of Seth Laurie in the World Premiere of "The Engine of Our Ruin" by Jason Wells at the Victory Theatre with the L.A. Times saying: "Gregory Hoyt stands out as a naif diplomatic assistant who is more stoned than savvy." Gregory has starred in over 100 National and International ...

After teaming up with Boston Dynamics robots in 2022, this year's ad features appearances by comedian Lenny Clarke and Celtics legend Kevin Garnett, and publicizes new changes to the company's flagship Sam Adams Boston Lager.

comedian Lenny Clarke This commercial also features local comedian Lenny Clarke, who's bumped into at a bar and then offers the man ballet tickets. Then there's Garnett. He's shown as an author of a fictional book titled, 'Reinvest Yourself: Don't Talk Trash. Spread Love.”

Amesbury, MAGregory Hoyt / Place of birthAmesbury is a city in Essex County, Massachusetts, United States, located on the left bank of the Merrimack River near its mouth, upstream from Salisbury and across the river from Newburyport and West Newbury. The population was 17,366 at the 2020 United States Census. Wikipedia

Townies Townies Townies is the word used to refer to Boston natives.

A Bostonian is a person from Boston, Massachusetts, United States, or of Boston, Lincolnshire, England.

Adams was proud of his Puritan heritage, and emphasized Puritan values in his political career, especially virtue. Samuel Adams, Sr. (1689–1748) was a prosperous merchant and church deacon.

In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith. While he has had a prolific acting career, with roles on everything from Days of Our Lives to Dallas, he is probably best remembered for this beer campaign.

(James) Koch Jim (James) Koch created Samuel Adams beer in 1984. Now chairman, he's known as a founding father of the American craft brewery movement. A Harvard graduate, Koch quit his consulting job and began brewing beer in his kitchen, using his great-great grandfather's 1870s recipe.

Ditto for the actor behind the titular goofball, whose real name is Gregory Hoyt. Though according to a recent NBC10 piece, Hoyt hails from Amesbury, Massachusetts, and not from Boston proper. As Hoyt's parents noted during that interview, his penchant for comedy was born on the stages of the Amesbury theater scene.