Samuel Adams is an American Brewery founded in 1984 by Jim Koch, who named the brewery after his ancestor and American Revolution figure, Samuel Adams. The brewery is known for its handcrafted beers,...
Samuel Adams' Wicked Hazy IPA TV Spot, 'Your Cousin From Boston Frees the Horses' Feat. Gregory Hoyt is a hilarious and entertaining ad that showcases the Boston spirit and love for beer. The ad features Gregory Hoyt, a comedian, portraying the quintessential Bostonian, who frees the racehorses to join him in saluting the Samuel Adams' Wicked Hazy IPA.
The humor of the ad begins with Hoyt's exaggerated Boston accent, which is thick and palpable. The ad opens with Hoyt approaching the horses and telling them that they need to "break free and live life on their terms." Then, in an over-the-top move, he frees the horses and invites them to join him in saluting the Samuel Adams' Wicked Hazy IPA.
The ad emphasizes the beer's flavor with shots of individuals taking sips of the beer and experiencing its great taste. The horses join in on the beer cheers, enhancing the general sense of joy and fun in the ad. The use of the Boston accent adds to the humor and authenticity of the ad, making it relatable to those from Boston and everyone who admires the Boston spirit.
In summary, the Samuel Adams' Wicked Hazy IPA TV Spot, 'Your Cousin From Boston Frees the Horses' Feat. Gregory Hoyt is an ingenious ad that conveys the brand's message with a humorous and engaging twist. It highlights the authenticity and fun of Bostonian culture while emphasizing the beer's fantastic quality. Ultimately, the ad is a great representation of Samuel Adams and its delicious offerings, making it a memorable commercial.
Samuel Adams Wicked Hazy IPA TV commercial - Your Cousin From Boston Frees the Horses Feat. Gregory Hoyt produced for Samuel Adams was first shown on television on February 7, 2021.
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