What the Walmart Black Friday TV commercial - Say Christmas is about.

Title: Walmart Black Friday TV Spot: 'Say Christmas'

In a world where holiday traditions are evolving, Walmart steps up to bring back the true essence of Christmas. The Walmart Black Friday TV spot titled 'Say Christmas' takes viewers on a heartwarming journey that emphasizes the importance of coming together during the holiday season.

The scene opens with a spirited Walmart store bustling with excited shoppers, glittering decorations, and familiar Christmas tunes. As the joyful atmosphere fills the air, we are introduced to a diverse cast of characters, ranging from children eagerly clutching their wish lists to elderly shoppers carefully selecting meaningful gifts for their loved ones.

Amidst the crowd, a curious young girl named Emily catches our attention. With sparkles in her eyes, she curiously watches people preparing for the holidays. However, something is amiss. Emily notices that everyone around her has stopped saying "Christmas." Instead, they use generic terms like "Happy Holidays" or avoid mentioning the festive season altogether.

Driven by her innocent desire to understand why this change is happening, Emily embarks on a quest to rediscover the true meaning of Christmas. She navigates through different scenes within the Walmart store, encountering various people from different walks of life. Each interaction reinforces her belief that it's time to reignite the joy and spirit of Christmas.

Emily's journey takes a heartwarming turn when she stumbles upon Santa Claus himself, played by an experienced actor with a tender smile and a spark of mischief in his eyes. Santa listens carefully as Emily expresses her concerns about the fading magic of Christmas. With a twinkle in his eye, he reassures her that Walmart has a plan to bring the joy back.

The music swells, and the Walmart Black Friday deals take center stage. The TV spot showcases a stunning array of TVs with unbeatable prices, enticing customers to embrace the joy of giving during the festive season. The commercial cleverly weaves in scenes of families coming together, exchanging heartfelt gifts, and embracing the timeless traditions that define the Christmas spirit.

As the spot progresses, we witness an enchanting transformation within the Walmart store. The aisles fill with joy as shoppers, employees, and even Santa Claus himself proudly proclaim, "Merry Christmas" to one another. The store comes alive with the infectious laughter of children and the warmth of holiday cheer.

The commercial concludes with a tender moment: Emily, holding a beautifully wrapped gift, presents it to Santa Claus, her newfound belief in the magic of Christmas shining brightly. Santa accepts the gift with gratitude, assuring Emily that she has truly captured the spirit of the season and inspired everyone around her.

The Walmart Black Friday TV spot 'Say Christmas' leaves viewers with a renewed sense of hope and connection. It encourages us to embrace the traditions that make Christmas special and remind us of the joy that comes from giving and sharing.

Walmart's message is clear: Christmas is not just a word but a feeling that brings people together. By emphasizing the true spirit of the season through their Black Friday offerings, Walmart aims to reignite the magic that lies within the hearts of each and every one of us.

With the 'Say Christmas' campaign, Walmart invites us to rediscover the joy and wonder of the holiday season. So, let's unite, let's celebrate, and let's proudly say, "Merry Christmas!"

Walmart Black Friday TV commercial - Say Christmas produced for Walmart was first shown on television on November 18, 2012.