About SubaruSubaru is a Japanese automobile manufacturer that produces a range of vehicles, including sedans, SUVs, and sports cars. The company was founded in 1953, and its headquarters are located i...
The Subaru TV spot titled 'Stick Shift' is an engaging advertisement that showcases the agility and flexibility of Subaru vehicles. The commercial opens with a close-up shot of a hand slamming a shift stick into gear, and the sound of the engine roaring to life fills the speakers.
The scene then pans out to reveal a vibrant, rolling landscape that the Subaru is driving through - a beautiful and rugged terrain that shows off the car's off-road capabilities. The Subaru is navigating sharp turns, dirt roads, and rough terrains with ease, all while delivering a smooth and agile driving experience.
The voiceover is delivered with a confident and playful tone, urging viewers to "Take control" and "Shift into something new," implying the power and thrill of driving a Subaru. As the Subaru zips through the landscape, the camera cuts to close-up shots of the driver, who looks nothing short of focused and in control.
What makes this commercial unique is its emphasis on the stick shift, an aspect of driving that many car manufacturers have phased out due to the popularity of automatic transmissions. By highlighting this feature, Subaru is targeting drivers who want to have a more interactive and engaged driving experience.
In summary, the Subaru TV spot titled 'Stick Shift' is a well-executed commercial that showcases the power, agility, and flexibility of Subaru vehicles, while emphasizing the thrill and control of driving a stick-shift. The beautiful landscapes, confident voiceover, and engaging shots of the car and driver all come together to make a compelling and memorable ad.
Subaru TV commercial - Stick Shift produced for Subaru was first shown on television on September 29, 2013.
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