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Advertisers of the TJ Maxx TV Spot, 'It’s Not Shopping, It’s Maximizing'

TJ Maxx TV commercial - It’s Not Shopping, It’s Maximizing
TJ Maxx

TJ Maxx is an American department store chain that specializes in offering off-price retail clothing and home decor. With its headquarters in Framingham, Massachusetts, the company operates over 1,200...

What the TJ Maxx TV commercial - It’s Not Shopping, It’s Maximizing is about.

TJ Maxx TV commercial - It’s Not Shopping, It’s Maximizing

Introducing the TJ Maxx TV Spot: "It's Not Shopping, It's Maximizing"

: "At TJ Maxx, shopping isn't just about purchasing products. It's about experiencing the thrill of maximizing every visit, every find, and every dollar."

continues as scenes transition rapidly, showcasing the vast variety of products available at TJ Maxx.]

Narrator (Voiceover): "With an ever-changing selection of designer clothes, accessories, home goods, and more, TJ Maxx allows you to maximize your shopping experience, giving you the power to stretch your budget and get more for less."

: "Discover hidden gems, one-of-a-kind pieces, and unbeatable deals that make TJ Maxx a shopping destination unlike any other."

: "So, join the millions who embrace the art of maximizing. TJ Maxx - where shopping becomes an extraordinary adventure."

[The iconic TJ Maxx logo appears on the screen alongside the tagline: "It's Not Shopping, It's Maximizing."]

[The screen fades to black, leaving viewers inspired to embark on their own TJ Maxx shopping adventure.]

This TV spot encapsulates the essence of the TJ Maxx shopping experience - the exhilaration of discovering incredible deals, the thrill of finding unique treasures, and the joy of stretching your budget to the maximum. TJ Maxx truly offers an unparalleled shopping experience where every visit is an opportunity to maximize your style, your savings, and your satisfaction.

TJ Maxx TV commercial - It’s Not Shopping, It’s Maximizing produced for TJ Maxx was first shown on television on February 3, 2019.

Frequently Asked Questions about tj maxx tv spot, 'it’s not shopping, it’s maximizing'

Maxx and HomeSense. As an off-price retailer the company features brand-name merchandise at great values. Some of it is obtained through opportunistic buying after a season is over. The company sells fashion at substantially lower prices than department and specialty store regular prices.

Maxx is also promoting the tech products via social media and has an active presence on both Facebook and Twitter. Therefore, it might have been beneficial to include links to the company's social media pages inside the mobile ad. This is not T.J. Maxx's first foray in mobile advertising.

Maxx retail chain. The name T.J. Maxx is derived from the first letters of Marcus' first and last name and his partner's name, Arthur Blank. The "TJ" stands for "The Junior," which was a nickname given to Marcus by his father.

In 1976, TJ Maxx was founded in Framingham, Massachusetts, United States, by Bernard Cammarata. The first international store opened in Bristol, UK, in 1994. The company modified the name to TK Maxx to avoid confusion with the established British retail chain T. J. Hughes (which is not affiliated with TJX).

Customers are attracted by competitive prices, and they can receive up to 60 percent off at TJ stores compared to other retailers. These cost savings are achieved by TJ's vendor purchasing strategies, which enable a low cost of goods sold.

The TJX Companies, parent of HomeGoods, Marshalls and T.J. Maxx, exceeded its own expectations for the first quarter with a sales increase at the top of its forecast and earnings that came in well above the company's plan.

T.J. Maxx and Marshalls primarily target female customers who have families with middle to upper-middle incomes and who generally fit the profile of a department or specialty store shopper.

Essentially, social shopping combines ecommerce with social media, allowing users to directly buy your products from platforms like Instagram and Facebook. It's done via specialized posts with links to product pages.

Unlike brands and stores that lock in their inventory six months to a year in advance, TJX and other off-price chains buy surplus merchandise to sell it right away. They also capitalize on orders that have been canceled or when companies manufacture too many items.

Our buyers choose many different colours, styles and fabrics so there is always a great choice for you. Our buyers are opportunistic and entrepreneurial. So when a designer overproduces, or other stores overbuy, we swoop in, negotiate the lowest possible price and pass the savings on.

TJX has a clear growth strategy centered on expanding its brick-and-mortar presence and improving its ecommerce business. The company's successful track record of opening new stores during the pandemic and their plans to add 1,500 more stores in existing markets show strong demand for TJX's off-price products.

What Is a Competitive Advantage? Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales or superior margins compared to its market rivals.

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Agenices

Agenices of the TJ Maxx TV Spot, 'It’s Not Shopping, It’s Maximizing'

TJ Maxx TV commercial - It’s Not Shopping, It’s Maximizing
Grey Global Group Inc.

Grey Global Group Inc. is a renowned advertising and marketing agency that was founded in 1917 by Lawrence Valenstein and Arthur Fatt. The company has its headquarters in New York City and has grown t...

TJ Maxx TV commercial - It’s Not Shopping, It’s Maximizing
MullenLowe

MullenLowe is a full-service advertising and marketing communications agency with its headquarters based in Boston , Massachusetts. It is a part of MullenLowe Group, which is a multinational marketing...

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