What the Grubhub TV commercial - New Parents is about.
Grubhub, the food delivery service, has released a new TV spot entitled "New Parents" that showcases their delivery service as the perfect solution for busy, sleep-deprived, new parents.
The ad begins with a harried new mom and dad, sitting sleeplessly on their couch with a wailing newborn. As they glance longingly at each other, the dad whips out his phone and quickly scrolls through the Grubhub app, finding a restaurant that will deliver their favorite comfort food right to their doorstep.
In a matter of minutes, the doorbell rings and the new parents eagerly welcome their dinner in as they sink into their couch, sneaking in bites between lulls in their infant's cries. The ad ends with a satisfied smile on the parents' faces and a nod to the convenience and relief that Grubhub offers to its customers, particularly for those in the early stages of parenthood.
The commercial's strategy of presenting Grubhub as a go-to for exhausted new parents is a smart one. The messaging highlights Grubhub's convenience and reliability, which is particularly appealing to a demographic that is short on time and energy. Additionally, by depicting a moment that nearly all new parents can relate to, the ad is highly relatable and tugs at viewers' emotions.
Overall, Grubhub's "New Parents" commercial delivers a pitch-perfect message of convenience tailored towards a specific demographic. It's a savvy move that is sure to resonate with busy new parents, and a strong example of smart advertising at work.
Grubhub TV commercial - New Parents produced for
Grubhub
was first shown on television on December 8, 2022.
Frequently Asked Questions about grubhub tv spot, 'new parents'
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GrubHub was founded in 2004 by Chicago-based software engineers Matt Maloney and Mike Evans. Frustrated by the lack of delivery information available on the Internet, they created the online service to organize delivery information and make ordering food easier.
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Grubhub will pay $3.5 million to settle a lawsuit filed by the District of Columbia alleging it deceived customers with hidden fees and other practices. $2.7 million of the settlement amount will go to affected customers.
In March, DC Attorney General Karl Racine accused Grubhub of misleading customers by saying users can get “free” online orders when it really tacked on additional service fees. By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more.
Chicago, Illinois, U.S. Founded in 2004, it is a subsidiary of the Dutch company Just Eat Takeaway since 2021. Grubhub has been criticized for antitrust price manipulation, listing restaurants without permission, and allegedly misclassifying workers.
Grubhub reserves the right to deactivate a driver's access to the Driver App if their service falls below the industry standard for like services in their region, as determined by Grubhub in its good faith discretion.
Grubhub's challenges come from consumers cutting back on overall food delivery spending and would-be customers opting instead for more popular competitors.
GrubHub's biggest problem may be the fickleness of its customers, who are more than happy to try multiple delivery services. There is no brand loyalty - only price matters - and that's led GrubHub to increasingly rely on discounts and free delivery promotions to keep customers coming back.
Take on Bigger or More Valuable Orders
Let's you complete two deliveries in an hour, worth $10 and $5 for an average hourly income of $15 per hour. As we've already clarified, this would require you to work over 60 hours per week to make $50k per year.
GrubHub Payment per Hour
Well, the average GrubHub income is usually around $20 per hour. That's not bad, although you will still need to take your fuel costs out of this. As such, after fuel costs, your hourly pay with GrubHub might be less than this.
Just Eat Takeaway's leadership says Grubhub's value reduction is a result of market conditions, not the company's performance. Still, orders are down 10 percent in the first half of 2022 compared to the same period last year. Grubhub might be down, but it's not out.