In 2020 it took on the responsibility of the humorous "Truth Teller" ads that became popular with the “Struggling Actor” spot, which was done by Goodby Silverstein & Partners, the brand's agency of record.

Only Pay for What You Need Is a slogan we have come to internalize when we think of Liberty Mutual insurance.

Liberty Mutual offers coverage in all 50 states, as well as the District of Columbia, and underwrites more than 12.7 billion insurance policies. Liberty Mutual is headquartered in Boston and offers property and casualty insurance.

Liberty Mutual spends hundreds of millions of dollars on advertising. For example, in 2022 this insurance giant spent $500 million on advertising, marketing, and promotions.

Current target customers for Liberty Mutual tend to be the parents and grandparents of today's college students. The student's recommendations included how the company can expand market share with new products and new customer bases – including Gen Y.

• "If liberty means anything at all, it means the right to tell people what they do not want to hear."
• "We must be free not because we claim freedom, but because we practice it."
• "Human kindness has never weakened the stamina or softened the fiber of a free people." -

"Liberty has never come from the government. Liberty has always come from the subjects of it. The history of liberty is a history of resistance." "Freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed."

Liberty Mutual offers standard auto policies to which you can add several types of optional coverage, depending on your state, including: Accident forgiveness. Your premium won't increase as a result of your first accident if you've had no crashes or traffic violations for five years.

In business since 1912, and headquartered in Boston, today we are the fifth largest global property and casualty insurer based on 2022 gross written premium. We also rank 86 on the Fortune 100 list of largest corporations in the U.S. based on 2022 revenue.

In 2022, Procter & Gamble spent 746 million U.S. dollars on advertising on cable TV in the United States. The company ranked as the leading advertiser on cable TV networks in the country. The Walt Disney Company came second with ad expenditures of 485 million dollars.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

According to Liberty Mutual's model, the best UX content strategies take a three faceted approach: to educate, advocate and reciprocate. When using these three aspects together correctly, they can create trust with the customer, ultimately leading to a better customer experience.