Grubhub is a leading online and mobile food delivery platform, connecting hungry customers with a vast network of restaurants. Founded in 2004 in Chicago, Illinois, Grubhub has revolutionized the way...
Title: Grubhub TV Spot: 'Perks: Free Delivery on Your First Order'
Introduction:Picture this: You've had a long day, and your stomach is yearning for a delicious meal. You're craving your favorite dish, but the thought of going out to get it seems like an insurmountable task. That's where Grubhub comes in, making food delivery as easy as a few taps on your phone. In their TV spot titled 'Perks: Free Delivery on Your First Order,' Grubhub captures the essence of convenience and joy that comes with this food delivery service. Accompanied by the vibrant and energetic track "Good as Hell" by Lizzo, this commercial brings a dash of excitement to the screen.
Scene 1: Opening shotsThe commercial begins with an inviting scene of a bustling city at twilight. The city lights create an atmosphere of anticipation, setting the stage for the food-filled adventure that lies ahead. As the camera pans across the cityscape, we see Grubhub delivery drivers zipping through the streets, armed with bags of delicious food. Their green jackets and cheerful demeanor instantly signal that a delightful experience awaits.
Scene 2: Free delivery promotionIn the next scene, the camera cuts to a close-up of a smartphone screen displaying the Grubhub app. A hand navigates the app effortlessly, scrolling through a myriad of restaurant options. As the scrolling slows down, we see a featured banner advertising the promotion: "Free Delivery on Your First Order." The excitement builds, and we can almost taste the anticipation of having mouthwatering food delivered right to our doorstep.
Scene 3: Showcasing mouthwatering mealsThe commercial then transitions to a montage of delectable food shots. From sizzling pizza to a colorful sushi platter, each dish is expertly captured to convey its irresistible appeal. The camera lingers on each meal, showcasing the diverse range of cuisines available through Grubhub. With each new dish, the anticipation intensifies, and our hunger grows stronger.
Scene 4: Delivery experienceNow, we shift focus to the Grubhub drivers, who play a pivotal role in bringing these delightful meals to our doors. Shot against a background of enthusiastic customers receiving their deliveries, each driver radiates with pride and satisfaction as they hand over the orders. The quick exchanges between the drivers and the customers highlight the seamless experience that Grubhub provides, from order to delivery.
Scene 5: Lizzo's "Good as Hell"As the commercial reaches its climax, the infectious and empowering beat of "Good as Hell" by Lizzo takes center stage. The upbeat tempo and catchy lyrics perfectly capture the excitement and joy of indulging in a delicious meal, with the added perk of free delivery on the first order. The song's positive vibes effortlessly align with Grubhub's commitment to making food delivery a delightful experience for everyone.
Conclusion:As the spot draws to a close, the screen fades to the Grubhub logo, leaving us with a sense of contentment and anticipation. Whether it's exploring new cuisines or satisfying our cravings for comfort food, Grubhub promises a seamless and convenient dining experience, all delivered with a side of joy. So, when hunger strikes, remember that Grubhub is there to deliver your favorite meals right to your doorstep, with a song in your heart and satisfaction in every bite.
Grubhub TV commercial - Perks: Free Delivery on Your First Order produced for Grubhub was first shown on television on October 30, 2019.
"Good As Hell" by Lizzo
"Good As Hell" is a song by American singer and rapper Lizzo. It was first released in 2016 as a single for the soundtrack of the film "Barbershop: The Next Cut", but gained popularity in 2019 after it was re-released and included on Lizzo's third studio album "Cuz I Love You". The song was written by Lizzo and Ricky Reed.
Lyrics and Meaning
The song's lyrics are about self-love and confidence, with Lizzo encouraging listeners to embrace their own beauty and worth. The chorus includes the catchy lines "I do my hair toss, check my nails / Baby, how you feelin'? Feelin' good as hell", which have become a popular phrase and meme on social media.
Reception and Awards
The song has received critical acclaim and was a commercial success, reaching the top 5 on the Billboard Hot 100 chart and earning Lizzo her first-ever number one hit on the chart. It has also been certified platinum in multiple countries, including the United States, Canada, and Australia. The music video for the song has over 200 million views on YouTube as of August 2023.
In 2019, Billboard included "Good as Hell" on their list of the Top 10 Lizzo songs , saying "the song's message of self-love mixed with a melody that will worm its way into your head for days is a winning combination." The song also won the award for Top Selling Song at the 2020 Billboard Music Awards.
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