What the Zillow TV commercial - nick@nite: IYKYK: Making a Big Move is about.

Zillow recently aired a TV spot featuring a family who is getting ready to make a big move. The commercial is titled "Nick@Nite: IYKYK: Making a Big Move" and it captures the excitement and apprehension that comes with starting a new chapter in life.

The ad shows a family of three packing up their old home and getting ready to move to a new one. The son is shown playing with his toys, unaware of the impending move, while the parents frantically pack and make arrangements. As they get more and more excited about the prospect of moving, the ad takes a humorous turn as they start to argue over whether or not to take their collection of garden gnomes with them to the new house.

The comedic tension is broken when a text pops up on the screen: "IYKYK", which stands for "If You Know, You Know". This is a reference to the fact that Zillow is a popular platform for people who are looking to buy or sell homes, and if you're in the market, you know what a big deal it is to find a new place to live.

The ad concludes with the family happily settling into their new home, with the garden gnomes safely in place, and the son playing with his toys in his new room. The message of the commercial is clear: Moving is a big deal, but with Zillow's help, you can find the perfect home and enjoy the experience along the way.

Overall, the Zillow TV spot is a lighthearted and relatable take on the stress and excitement of moving. It's a clever way to showcase Zillow's services and the ways in which they can help make the process of finding a new home smoother and more enjoyable.

Zillow TV commercial - nick@nite: IYKYK: Making a Big Move produced for Zillow was first shown on television on July 17, 2022.