What the The Western Union Company TV commercial - College Education is about.

The Western Union Company is known for providing fast, reliable, and secure money transfer services globally. However, it also has a strong commitment to making a positive difference in the community by supporting education at all levels. In one of its TV spots called 'College Education,' the company focuses on the importance of education in shaping the future of individuals and the society at large.

The TV spot starts with a shot of a young woman sitting in a classroom, looking anxious and uncertain. We then hear her voiceover saying, "I'm the first in my family to go to college, and I'm doing it all on my own." This sentence immediately creates an emotional connection with the viewers, as they can relate to the struggle of achieving something significant while facing financial challenges.

As the scene shifts to a Western Union location, we hear another voiceover saying, "At Western Union, we are proud to support education, which is why we offer easy and reliable ways to transfer money for tuition, fees, and other educational expenses." This statement emphasizes the company's commitment to facilitating the education of young people, regardless of their location, background, or financial status.

To emphasize this point further, the TV spot then shows a diverse group of students, each with their unique aspirations and motivations, using Western Union services to pay for their educational needs. The message is clear: Western Union believes that access to education is a fundamental right, and the lack of financial resources should not limit anyone's potential.

In the final scene, the young woman we saw at the beginning of the TV spot is shown confidently walking across her college campus, with the voiceover saying, "Invest in education, and invest in the future." This scene is a powerful reminder that education can change lives, open doors to new opportunities, and help build better communities.

In conclusion, The Western Union Company's TV spot, 'College Education,' reinforces the company's commitment to supporting education and empowering young people to reach their full potential. It encourages viewers to invest in education and highlights the important role that Western Union plays in making education accessible to people worldwide.

The Western Union Company TV commercial - College Education produced for Western Union was first shown on television on August 5, 2012.