For Anheuser-Busch, the decision to end its Super Bowl exclusivity is likely about putting marketing dollars elsewhere, Watson said. “You have a new generation that consumes alcohol differently and beer differently.

You'll have to pay attention if you want to see the Budweiser Clydesdales in a Super Bowl commercial this Sunday. The iconic horses make only a very brief appearance at the start of an advertisement for the beer.

six degrees of separation The title of the new spot, 'Six degrees of Budweiser,' is meant to analogize the six-pack with the concept of six degrees of separation, which holds that any individual person can be connected with anybody else on the planet by a maximum of six social connections.

After sitting out the 2021 Super Bowl to focus on philanthropic causes, Anheuser-Busch came back strong with a 1-minute spot featuring the brand's majestic Budweiser Clydesdales in 2022. There won't be a repeat in 2023. Instead, we'll be stuck reminiscing about previous years' Clydesdale commercials.

Feb. 7, 2023, at 2:15 p.m. NEW YORK (AP) - A bevy of booze brands will be in the Super Bowl ad lineup this year, now that Anheuser-Busch has ended its exclusive advertising sponsorship after more than 30 years.

In 2021, for the first time in 37 years, Budweiser skipped the Super Bowl, choosing instead, it said, to focus on raising awareness about the COVID-19 vaccine in partnership with the Ad Council. Coke, Hyundai and Pepsi, too, chose to forego ads during last year's Super Bowl LV broadcast.

Clydesdales retire to prestigious homes such as Anheuser-Busch's Grant's Farm, in St. Louis, or other display stables. > Members of the breed can live to 20 years old and beyond.

The four colts, Barron, Sergeant, Stinger and Razor, were born recently on the Warm Springs Ranch property, a 300-plus-acre facility for the Budweiser Clydesdales in Boonville, Missouri - located about 150 miles west of St. Louis.

$7 million: The average cost of a 30-second ad during the game, which has doubled in the last 10 years. $500 million: The cumulative amount Budweiser - the Super Bowl's largest commercial partner - has spent on Super Bowl ads.

Another major reason Super Bowl viewers may have missed the ad completely is that it didn't air on TV everywhere. Instead, Anheuser-Busch, the beer brand's parent company, chose to run the Budweiser spot in select regions such as New York, Philadelphia and California.

According to Walt, “We start them in the hitch when they are three years old, and we keep them until they are twelve or thirteen. After that we retire them. Some go to amusement parks and zoos, and Mr. Busch gives some of them to his friends.”

Mulvaney, a transgender woman, promoted the company's Bud Light beer brand during March Madness. The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly.