What the Bing TV commercial - App Store Scroogled is about.

Title: App Store Scroogled: Bing TV Spot

Introduction:In this TV spot, Bing takes a bold and daring approach to shed light on a controversial issue surrounding the App Store. With a touch of humor, Bing challenges the dominance of the App Store and encourages users to consider alternatives. This thought-provoking advertisement reflects Bing's mission to provide users with a choice and a fair marketplace for apps. Let's dive into the details and explore the intriguing world of the Bing TV spot, "App Store Scroogled."

Body:The TV spot begins with a cheerful jingle and opens to a scene depicting an enormous App Store logo, dominating the screen. As the camera zooms in, a presented headline captivates the viewer: "App Store Scroogled: The Secret You've All Been Ignoring."

Scene 1:Cut to a frustrated young woman, scrolling through the App Store with a puzzled expression. As she struggles to find a specific app, a comical voiceover interjects, "Tired of being told what apps to choose? Feeling stuck in a never-ending loop?" The woman looks directly into the camera, nodding in agreement, and the voiceover continues, "Bing has an alternative for you!"

Scene 2:Suddenly, the screen transitions to a vibrant Bing search bar, complete with animated graphics showcasing a diverse range of apps. The voiceover explains, "With Bing Search, you get a fair and unbiased marketplace for apps, free from the clutches of corporate control."

Scene 3:A group of enthusiastic individuals, representing various app developers, is shown, gathered around a conference table in a bright, open office space. They are passionately discussing their apps, showcasing innovation, and brainstorming ideas. The voiceover remarks, "At Bing, we believe in nurturing creativity and fostering competition."

Scene 4:In a clever twist, the TV spot unveils a fictionalized caricature of the App Store, symbolizing its restrictive nature. The caricature, representing the App Store, is depicted as a greedy, money-hungry figure, wearing a top hat and purple suit, reaching out to grab people's wallets. The voiceover cheekily adds, "Don't let the 'App-locracy' dictate your choices! Break free with Bing."

Scene 5:The TV spot concludes with a diverse group of users, happily using Bing Search on their devices. The voiceover reminds viewers, "Download the Bing Search app now and unlock the true freedom of choice."

Conclusion

Bing TV commercial - App Store Scroogled produced for Microsoft Bing & IE was first shown on television on April 8, 2013.