What the Sears Optical TV commercial - Taxi is about.

In the Sears Optical TV spot titled 'Taxi', the ad opens with a woman hailing a cab on a busy New York City street. However, as she gets into the cab, she realizes that she has forgotten her glasses. Suddenly, a friendly and helpful driver suggests that she pays a visit to Sears Optical, where she can quickly get her glasses fixed.

The woman takes his advice and soon finds herself at Sears Optical, where she is greeted by a friendly and knowledgeable staff that helps her find the perfect pair of glasses. As she excitedly steps out of the store, she sees the same taxi driver from before, who thanks her for taking his suggestion and smoothly drives her away into the bustling city.

The 30-second TV spot highlights the importance of clear vision and the convenience of Sears Optical. The ad is aimed towards busy urban consumers who need affordable and quick eyeglass repair and replacement services. Additionally, the spot promotes the store's friendly staff and quality products, making it a reliable and trustworthy choice for anyone needing eyewear services.

Overall, the 'Taxi' television commercial successfully demonstrates how Sears Optical can quickly solve the issue of forgotten glasses and promote the store's reliability and customer service to its viewers.

Sears Optical TV commercial - Taxi produced for Sears Optical was first shown on television on July 15, 2012.