In 1988, Nike launched their groundbreaking campaign featuring "Just Do It." The first television advertisement aired during the Summer Olympics, and it showcased Walt Stack, an icon in the Californian running community, running across the Golden Gate Bridge at 80 years old.

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The ads encouraged people to push themselves to be their best and to pursue their dreams, no matter what obstacles they may face. Since its launch, the "Just Do It" campaign has become one of the most recognizable and iconic advertising campaigns in history.

Just Do It or JDI for short is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to death row Gary Gilmore's last words: "Let's do it."

Nike's promotion strategy is focused on creating strong, emotional connections with their customers through advertising, sponsorships, and events. They use a variety of marketing channels, such as television, social media, and influencer marketing, to reach their target audience and build brand awareness.

Nike's strategy is based on running multiple social accounts. So the brand is able to target the audience by interest such as football, basketball, yoga, etc. Perhaps separate pages will also work for your niche? Nike's fans are most active on Instagram and Twitter.

Our mission is: To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.

What you didn't know, however, is that Nike's “Just Do It” phrase actually originates from a rather sinister moment in time in which there was a double murder. Yes, you read that right. Nike's “Just Do It” slogan was inspired by the final words spoken by murderer Gary Gilmore, right before his execution.

Nike's mission statement is “to bring inspiration and innovation to every athlete in the world.” And Nike's vision statement is “to do everything possible to expand human potential.”

In an interview with Design Indaba, Wieden revealed the phrase was inspired by the final words of an death row inmate who was facing execution and said, "You know, let's do it." "I remember when I read that I was like, that's amazing. I mean how, in the face of that much uncertainty, do you push through that?

The "You Can't Stop Us" campaign is all about overcoming obstacles and pushing beyond limitations. The ads feature split-screen footage of athletes from a wide range of sports and backgrounds, all united by their determination to succeed.

Nike designs advertisements that instill a sense of possibility and wonder in all of us. They invite social conversation and change on relevant topics.