American Express TV commercial - The Journey Never Stops for Aretha Franklin
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Advertisers of the American Express TV Spot, 'The Journey Never Stops for Aretha Franklin'
American Express
American Express is a globally recognized financial services company that provides an array of products such as credit cards, charge cards, and traveler's checks to its customers. Founded in 1850, the...
What the American Express TV commercial - The Journey Never Stops for Aretha Franklin is about.
Title: The Journey Never Stops for Aretha Franklin: An American Express Tribute
Introduction:In a heartwarming and inspiring television spot, American Express pays tribute to the iconic Queen of Soul, Aretha Franklin. This powerful commercial captures the essence of Aretha's indomitable spirit, emphasizing her extraordinary talent and unwavering dedication to her craft. In just a few moments, viewers are transported into the world of this music legend, where her journey never stops.
Scene 1 - Rising Star:The commercial opens with a young Aretha Franklin, a budding talent in the heart of Detroit. The camera pans across the vibrant city streets, showcasing a young girl with dreams as big as her heart. She carries her passion for music with unwavering determination, fueled by her incredible voice and innate ability to captivate anyone who listens. As Aretha's voice fills the airwaves, we witness her magnetic presence captivating audiences, foreshadowing the incredible journey that lies ahead.
Scene 2 - The Growing Legend:The next scene introduces a mature Aretha Franklin, now recognized as a seasoned performer and a musical force to be reckoned with. The spotlight follows her as she graces the stages of renowned venues, captivating audiences with her soulful voice and commanding stage presence. Aretha's undeniable talent shines through, leaving the crowd in awe and applauding her immense contribution to the world of music.
Scene 3 - The Evolution:As the television spot progresses, we witness Aretha's musical journey evolving and adapting to new horizons. The scenes transition, showcasing Aretha collaborating with influential artists from various genres, effortlessly merging soul, jazz, and R&B. Her voice becomes the connective thread that unites diverse musical styles, inspiring generations to follow their passion fearlessly.
Scene 4 - The Legacy:In the final scenes, we glimpse the enduring legacy that Aretha Franklin has left behind. Through a montage of awards, accolades, and heartfelt moments, we witness the profound impact she made on the world. Tributes pour in from fellow musicians, fans, and admirers from every corner of the globe. But amidst the fame and acclaim, the commercial reminds us that the journey never stops for Aretha. Her music continues to resonate, her spirit lives on through each note, and her legacy inspires future generations to chase their dreams unapologetically.
Closing:The American Express television spot, 'The Journey Never Stops for Aretha Franklin,' beautifully encapsulates the incredible personal and musical journey of Aretha Franklin. It pays homage to the unwavering dedication she had for her craft, the barriers she broke, and the impact she made through her music. It reminds us that, even though Aretha may no longer be with us, her legacy lives on, and her journey, both musically and personally, will continue to inspire generations to come.
American Express TV commercial - The Journey Never Stops for Aretha Franklin produced for American Express was first shown on television on February 18, 2015.
Song from commercial American Express TV Spot, 'The Journey Never Stops for Aretha Franklin'
(You Make Me Feel Like) A Natural Woman is a song performed by the legendary American singer , Aretha Franklin. It was released in 1967 as a single and later included on her album "Lady Soul" in 1968. The song was written by Gerry Goffin and Carole King _A_Natural_Woman), two prominent songwriters of that era.
Inspiration and Meaning: Gerry Goffin and Carole King were inspired to write "(You Make Me Feel Like) A Natural Woman" after hearing a comment made by Atlantic Records co-owner and producer Jerry Wexler. According to Wexler, he made the remark while driving with Goffin and King in New York City, when he saw a passing woman who he described as a "natural woman." This phrase resonated with Goffin and King, and they decided to write a song around it.
The song is a powerful ode to womanhood and celebrates the natural beauty, strength, and empowerment of women. It captures the feeling of being deeply loved and appreciated by someone who brings out the best in you. The lyrics convey the transformative power of love and how it can make someone feel confident, complete, and truly alive.
Musical Style and Impact: "(You Make Me Feel Like) A Natural Woman" is a soulful and emotionally charged ballad that showcases Aretha Franklin's incredible vocal range and power. It blends elements of soul, R&B, and gospel music, which were hallmarks of Franklin's signature style.
The song became a major hit for Aretha Franklin and is often considered one of her signature songs. It reached the top ten on the Billboard Hot 100 chart and became a staple of Franklin's live performances throughout her career. The song's timeless appeal and universal message of love and self-empowerment continue to resonate with audiences to this day.
Recognition and Legacy: "(You Make Me Feel Like) A Natural Woman" has received widespread critical acclaim and has been recognized as one of the greatest songs of all time. In 2015, the song was selected for preservation in the National Recording Registry by the Library of Congress for its cultural, historic, and artistic significance.
Aretha Franklin's powerful rendition of the song has become iconic, and she performed it at numerous high-profile events, including the Kennedy Center Honors in 2015. Her emotional and soul-stirring performances of "(You Make Me Feel Like) A Natural Woman" continue to be remembered as defining moments in music history.
The song has also been covered by various artists over the years , further cementing its status as a timeless classic. It remains a beloved and enduring anthem that celebrates the strength and beauty of women everywhere.
Sources: - A Natural Woman](https://en.wikipedia.org/wiki/(You_Make_Me_Feel_Like)_A_Natural_Woman)- A Natural Woman (Live at Kennedy Center Honors)](https://www.youtube.com/watch?v=XHsnZT7Z2yQ)
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Ogilvy
Ogilvy, also known as Ogilvy & Mather, is a leading global advertising and marketing agency that provides a wide range of services to clients around the world. The company was established in 1948 by D...
Universal McCann (UM)
Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...
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