Volvo is a Swedish multinational manufacturing company that is known for its production of automobiles, trucks, buses, and construction equipment. The company was founded in 1927 and has since grown t...
Volvo has always been known for its commitment to safety, and in their latest TV spot, they take this message to new heights. The ad aired during the 2023 Oscars and was titled 'Celebrating Safety Behind the Scenes.'
The ad features a behind-the-scenes look at a Hollywood movie set, where the production team is hard at work creating breathtaking stunts. Throughout the commercial, we see the actors performing impressive feats, such as jumping out of cars and engaging in high-speed chases. However, what catches our attention is not the stunts but the fleet of Volvo XC90s that are stationed on the set, providing safety to the crew and actors.
The commercial beautifully showcases the Volvo EX90's safety features, making it clear that while the dangers of the movie industry are very real, Volvo is there to ensure that everyone stays safe. The ad concludes with the message, 'Volvo: safety for everyone,' making it clear that Volvo is not just concerned with its passengers' safety but also with those around them.
Overall, the ad was very well received, not just for its message on safety but also for its unique approach to advertising during a prestigious event like the Oscars. It's fair to say that the car maker did an excellent job celebrating safety behind the scenes!
Volvo EX90 TV commercial - 2023 Oscars: Celebrating Safety Behind the Scenes produced for Volvo was first shown on television on March 13, 2023.
"Don't Stop Me Now" by Seinabo SeyThe song "Don't Stop Me Now" is a cover of the iconic song originally performed by the rock band Queen in 1978. The cover was used in a Volvo commercial and features Swedish pop star Seinabo Sey as the singer. The song has a slowed-down tempo and conveys a feeling of safety, in line with Volvo's brand platform. Seinabo Sey is a Swedish-Gambian artist who has released several albums and singles, including "Still" and "I Owe You Nothing." She is known for her soulful voice and powerful lyrics.
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