Heineken Light is a renowned beer brand that caters to those who appreciate the taste of a refreshing, light beer. Founded in 1873 by Gerard Adriaan Heineken in Amsterdam, the company has a rich histo...
Heineken Light, the well-known beer brand, released a TV ad campaign that featured the witty and charming actor Neil Patrick Harris. The ad, called "Money Mouth," was designed to showcase Heineken Light's refreshingly light taste, and it did so in a creative and entertaining way.
The ad shows Neil Patrick Harris in his usual charismatic style, speaking directly to the camera while holding a stack of cash in his hand. He begins by explaining that he doesn't like to waste money, and then takes a sip of Heineken Light. As he savors the refreshing taste, the cash in his hands begins to disappear, transforming, into thin air.
Harris goes on to explain that he doesn't have to worry about wasting money while enjoying Heineken Light because the beer delivers on its promise of refreshingly light taste without any compromise on flavor. The ad is a smart play on the old adage that money doesn't grow on trees, but with Heineken Light, it seems to disappear just as quickly.
The ad campaign was designed to appeal to a wide range of drinkers who want to enjoy a beer without feeling bogged down by calories or bloating after indulging. The use of a familiar, likable face like Neil Patrick Harris helped Heineken connect with audiences and communicate the messaging of their product in a fun and memorable way.
In summary, the Heineken Light TV Spot, "Money Mouth" Featuring Neil Patrick Harris is a successful marketing campaign that leverages the wit and charm of Harris to highlight the beer's refreshing taste without extra calories or bloating. The ad serves as a reminder that drinking Heineken Light is not only enjoyable, but good for one's budget as well.
Heineken Light TV commercial - Money Mouth produced for Heineken Light was first shown on television on June 7, 2015.
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