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GEICO TV commercial - Introducing Smartdogs
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO TV commercial - Introducing Smartdogs is about.

GEICO TV commercial - Introducing Smartdogs

Introducing Smartdogs: GEICO's Quirky TV Spot

In the ever-competitive world of insurance marketing, GEICO has consistently stood out for its creative and memorable advertisements. One particular television spot that has caught the attention of viewers is the hilariously innovative "Introducing Smartdogs" commercial.

The commercial begins with a seemingly typical scene - a man walking his adorable and charming canine companion. However, this tranquil moment takes an unexpected turn when a voiceover introduces the concept of "Smartdogs." Instead of regular dogs, we are introduced to a group of highly intelligent canines who possess an uncanny ability to help their owners save money on car insurance.

As the camera pans out, we are treated to a delightful display of these Smartdogs performing various tasks to aid their GEICO policyholders. From assisting with filling out paperwork to analyzing insurance quotes, these extraordinary dogs demonstrate a level of competence that goes beyond any regular pet.

The commercial uses a mix of humor and creativity to highlight the benefits of GEICO's insurance services. Through the use of these Smartdogs, GEICO cleverly illustrates that their policies not only provide excellent coverage but also make the insurance process smarter and more efficient.

To add to the whimsical nature of the ad, the dogs are dressed in adorable "employee" attire, complete with jackets and bow ties, emphasizing the professionalism and competence of these furry problem-solvers. Whether it's a poodle expertly navigating a computer or a Labrador Retriever confidently explaining a policy, the Smartdogs steal the show with their charm and intelligence.

The background music enhances the light-hearted tone of the commercial, creating an upbeat and energetic atmosphere. The viewer is left feeling entertained and eager to learn more about how these Smartdogs can help them save money and simplify their insurance experience.

More than just a memorable TV spot, "Introducing Smartdogs" serves as a testament to GEICO's commitment to innovation in the insurance industry. By embracing creativity and pushing boundaries, GEICO succeeds in captivating its audience while effectively communicating the benefits of their services.

In conclusion, the GEICO TV spot "Introducing Smartdogs" is a prime example of how an insurance company can differentiate itself through imaginative and humorous marketing. By presenting the concept of Smartdogs, GEICO not only grabs the viewer's attention but also makes an impact by showcasing the efficiency and intelligence that their policies offer. So the next time you're considering car insurance, remember to keep an eye out for these extraordinary Smartdogs – they may just help you save money and make your insurance experience a whole lot smarter!

GEICO TV commercial - Introducing Smartdogs produced for GEICO was first shown on television on April 3, 2019.

Frequently Asked Questions about geico tv spot, 'introducing smartdogs'

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

Jake Dylan Wood Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Will Arnett A couple loses their dog in the park and turn to the GEICO gecko for help. But Will Arnett not only beats the gecko to finding the dog, he also informs them that GEICO has been trusted for over 85 years. Basking in his victory Will Arnett has clearly come out on top much to the gecko's chagrin.

The massive budget allows for the company to push out multiple campaigns at the same time, which is crucial in such a competitive category. For a company like Geico, which doesn't have a brick-and-mortar presence, the advertising excess helps counteract missed opportunities.

Transcript

  • Boss: Hey, I'm glad I caught you.
  • Gecko: All right.
  • Gecko: "Good Driver Discounts: Now That's The Stuff.”
  • Boss: How 'bout this?
  • Gecko: "They're The Bee's Knees?”
  • Boss: Or this?
  • Gecko: Sir, how about just fifteen minutes could save you fifteen percent or more on car insurance?
  • Boss: Heh, yeah.

The Gecko's Latest Adventures Our beloved GEICO Gecko® loves to tell people how GEICO could help them save on insurance. Check out some of his latest commercial spots in the playlist below: Stay tuned for more Gecko commercials coming soon!

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

actor Will Arnett A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot. The Geico gecko has a new sidekick - though neither of them appear too pleased with the arrangement.

Our beloved GEICO Gecko® loves to tell people how GEICO could help them save on insurance. Check out some of his latest adventures.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

Low Rates And Great Discounts GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount. Discount for cars with air bags and other safety features.

The premise of the commercials is that using GEICO's website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors.

Videos

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Actors

Actors who starred in GEICO TV Spot, 'Introducing Smartdogs'

Mark Anthony Williams photo
Agenices

Agenices of the GEICO TV Spot, 'Introducing Smartdogs'

GEICO TV commercial - Introducing Smartdogs
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO TV commercial - Introducing Smartdogs
Park Pictures

Park Pictures is a world-renowned commercial and film production company with offices in London, Los Angeles and New York. The agency was founded in 1998 by Executive Producers Jackie Kelman Bisbee an...

GEICO TV commercial - Introducing Smartdogs
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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342 April 24, 2018