Michelob ULTRA television commercial 2020

What the Michelob ULTRA TV commercial - Keeping a Routine is about.

Title: Michelob ULTRA TV Spot, 'Keeping a Routine'

Introduction:The Michelob ULTRA TV spot, titled 'Keeping a Routine,' showcases the importance of maintaining a balanced and healthy lifestyle. As an advocate for wellness and mindful living, Michelob ULTRA presents an inspiring narrative that highlights the power of discipline and routine in achieving personal goals.

Synopsis:The TV spot opens with a sun-kissed beach scene, where a group of individuals are engaging in various fitness activities. From yoga and running to paddleboarding and weightlifting, the spot captures the energy and determination of these individuals as they strive towards their fitness goals.

Voiceover:Amidst the beautiful backdrop of the ocean waves, a calm and reassuring voiceover begins to narrate the essence of Michelob ULTRA's 'Keeping a Routine' concept.

Voiceover: "In a world full of distractions, finding your sanctuary can be challenging. But for those who seek balance in their lives, Michelob ULTRA believes in the power of routine."

The camera now shifts its focus to different individuals, each showcasing their morning rituals. They wake up early, meditate, prepare a nutritious breakfast, and lace up their shoes for a morning run or workout. The juxtaposition of their daily routines serves to highlight the diversity of individuals and their unique paths to wellness.

The voiceover continues, driving home the notion that establishing a routine can have profound effects on one's physical and mental well-being, even in the face of a fast-paced and chaotic world.

Voiceover: "Whether it's yoga at dawn, a morning jog, or conquering weights at the gym, routine empowers us to be the best version of ourselves."

As the TV spot progresses, we witness individuals pushing their limits, overcoming challenges, and celebrating small victories. From mastering a difficult yoga pose to setting personal records in their workouts, the sense of achievement and growth is palpable.

The visuals are accompanied by an upbeat and motivational soundtrack, amplifying the overall message of determination, focus, and the joy of progress.

The closing scene features the group of individuals coming together under a setting sun, enjoying a post-workout gathering on the beach. They celebrate their achievements, share stories, and toast with Michelob ULTRA, a low-calorie, refreshing beer that complements an active and healthy lifestyle.

Voiceover: "Michelob ULTRA, crafted for those who appreciate the power of routine and strive for a life in balance."

The screen fades to black, leaving viewers with a lasting impression of the belief that

Michelob ULTRA TV commercial - Keeping a Routine produced for Michelob was first shown on television on June 19, 2020.