It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.

As a Succession fan herself, Serena Williams was thrilled to work alongside Brian Cox in the 2023 Michelob Ultra Super Bowl commericial. "He was in all of my scenes, so I kind of felt special," she tells PEOPLE about working alongside the Golden Globe award winner, who plays Logan Roy.

Michelob ULTRA released a 15-second teaser of its upcoming ad on Friday. The commercial, which features tennis legend Serena Williams and “Succession” star Brian Cox, is set to air during the big game on Feb. 12.

The 2019 Bloomberg Report described Michelob Ultra as the crown jewel of beers. Following Bud Light, the American market craved something less. And by less, that meant lower in carbohydrates and calories, but something to be able to enjoy after exercise, without the guilt.

About Michelob ULTRA Michelob ULTRA is a brand of light beer that brewed with balance of Hercules hops and wholesome grains. It is based in Saint Louis, Missouri.

Michelob is brewed using the most expensive ingredients available, including a high percentage of two-row barley malt and imported hops. The Michelob Brewing Co. is a small, state-of-the-art brewery where some of the world's most skilled brewmasters have access to anything they need to craft new beer recipes.

I'm Alright I'm Alright (Theme from "Caddyshack") Michelob Ultra's ad leaves viewers with the same warm, fuzzy feeling as one of their signature brews. Except this time, that feeling is nostalgia, not a beer buzz, summoned by the “Caddyshack” theme playing over an homage to the 1980 comedy flick.

actress Zoe Kravitz Michelob ULTRA Pure Gold is bringing all the feels to Super Bowl LIII with a new commercial starring actress Zoe Kravitz who delivers the Pure Gold message using ASMR (autonomous sensory meridian response).

Weekends were made for Michelob 1977 TV ad - YouTube. A very classy 1977 commercial for Michelob Beer.

Michelob Ultra, rather untypically for its product category, is based on the Hero archetype. Its communication, focused on promoting an active lifestyle and revolving around themes such as persistence and pushing one's limits, resembles the campaigns of sports brands, rather than beer brands.

Ultra's mission, they stressed, is to remind customers to prioritize joy, a position articulated by the beer brand's tagline, "It's Only Worth It If You Enjoy It." In other words, "You don't need to choose between having an active lifestyle and actually enjoying a beer," Abrantes said.

Czech Michelob is one of the most famous brands from the portfolio of the largest American brewer, the Anheuser Busch company. However, few people know that this beer has Czech origin, and its name is the German version of the name of the village of Měcholupy in northern Bohemia.