What the 23andMe TV commercial - A Story About You is about.
23andMe is a popular genetic testing and personal genomics company that helps individuals discover more about their ancestry and health through DNA analysis. To promote its services, the company has released numerous TV spots, with 'A Story About You' being one of its most popular and impactful advertisements.
The TV spot follows a young woman named Maddie, who receives her 23andMe kit in the mail. After providing a saliva sample, Maddie receives a detailed report on her ancestry, health, and predispositions to certain health conditions. This information helps her better understand her family's origins and the potential health risks she may face.
Throughout the ad, Maddie's journey is intercut with scenes from her family history, showcasing the diverse backgrounds and experiences that make up her genetic makeup. From her African ancestry to her Irish roots, Maddie discovers the complex and intricate story of her DNA.
The TV spot effectively communicates the power of genetic testing and the ways in which it can enhance one's understanding of their family, history, and personal health. It also highlights the importance of embracing one's diverse genetic makeup, and the role it plays in shaping our individual identities.
Overall, the 23andMe TV spot 'A Story About You' is a compelling and emotional look at the personal journey of discovery that comes with genetic testing. It effectively communicates the benefits of the company's services, while highlighting the importance of embracing our unique genetic makeup.
23andMe TV commercial - A Story About You produced for
23andMe
was first shown on television on July 6, 2017.
Frequently Asked Questions about 23andme tv spot, 'a story about you'
Both services include the Ancestry Reports - Ancestry Composition, Haplogroups, and Neanderthal Ancestry - Traits Reports, and access to the DNA Relatives tool and your raw, uninterpreted genetic data file** (must not be used for medical or diagnostic purposes).
Our precision values for the vast majority of populations are greater than 90%, indicating high accuracy, meaning when we are confident in our ability to predict a piece of DNA as coming from one of our reference populations.
23andMe is not a service designed to help people find their biological parents, but one feature can help you find and connect with genetic relatives.
23andMe Cost
Ancestry service: For $99 plus tax and shipping, 23andMe's most basic service provides a breakdown of your global ancestry composition by percentages, 80+ reports that provide information about ancestry composition, inheritance tracing and the option to connect with DNA relatives.
Why should I choose 23andMe? There are many benefits of DNA testing, including finding relatives, learning whether you have genetic variants you could pass onto your children, and receiving personalized insights into your health and ancestry. 23andMe Health + Ancestry Service offers 150+ DNA reports that do just that.
The company's name is derived from the 23 pairs of chromosomes in a diploid human cell.
A scientific review of paternity tests worldwide found that globally, between 0.8% and 30% of all paternity tests results were fraudulent - not incorrect due to contamination or poor-quality testing, but faked. Under normal circumstances, DNA paternity tests are considered 99.9% accurate.
How to find your biological father?
- Take a DNA Test. This is one of the most common methods.
- Hire a Private Investigator.
- Request information from your birth mother or adopted family.
- Record Search.
- Social Media.
- Access your State Adoption Records.
When parts of DNA match, they identify the people they belong to, which is how many people find their biological parents. Even when a database on an ancestry-related DNA testing company's site doesn't have the match someone is looking for, the information can be used to create a family tree.
at least 18 years old
You are at least 18 years old; Any sample you provide to 23andMe is either your own, or the sample of a minor for whom you are a parent or legal guardian, or the sample of a person for whom you are a legally authorized representative; The sample you provide is not from a bone marrow or stem cell recipient (Why?
Reasons for Genetic Testing
- To learn whether you have a genetic condition that runs in your family before you have symptoms.
- To learn about the chance a current or future pregnancy will have a genetic condition.
- To diagnose a genetic condition if you or your child has symptoms.
The Supreme Court has said that the DNA test of a minor child cannot be ordered routinely in matrimonial disputes involving allegations of infidelity. The court made it clear that such DNA tests could cause trauma to the child and affect its right to privacy.
