Neutrogena is a well-known name in the world of skin care and beauty products. Founded in 1930 by Emanuel Stolaroff, the company has been at the forefront of skin care innovation for over 90 years. Th...
Neutrogena Oil-Free Moisture is a skincare product that has been marketed globally with the help of multiple ad campaigns. One of the most successful and memorable campaigns featuring the product was the TV commercial featuring Hayden Panettiere.
Hayden Panettiere, an American actress and singer, was chosen to be the face of the campaign due to her youthful and radiant skin. The commercial was shot in a simple yet effective way, showcasing Hayden applying the lightweight and non-greasy moisturizer to her face, which absorbs quickly. As the product gets absorbed into her skin, Hayden's face transforms into a soft, glowing one, and her skin becomes visibly smoother.
The commercial's focus was all about emphasizing the importance of hydration for healthy skin. Neutrogena Oil-Free Moisture was marketed as a product that could be used daily to improve skin texture and overall appearance. It was said to be lightweight, oil-free, and perfect for people with oily or acne-prone skin.
Hayden's appearance in the commercial embodied youth and vitality, with her flawless skin and radiant glow. This ad's target demographic was primarily young females aged between 16 to 30, making Hayden an ideal fit for the campaign. She was known for her youthful charm and exuberance, which made her a relatable and trustworthy spokesperson for the product.
Overall, the Neutrogena Oil-Free Moisture TV commercial featuring Hayden Panettiere was a huge success. It emphasized the importance of hydration in skincare and showcased the benefits of using the product on a daily basis, such as improved skin texture and reduced oiliness. The commercial was able to capture the attention of the target demographic and convinced them to use the product, making it one of the most successful Neutrogena commercials to date.
Neutrogena Oil-Free Moisture TV Commercial produced for Neutrogena (Skin Care) was first shown on television on July 8, 2013.
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