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Crowne Plaza TV commercial - Business Travel
Crowne Plaza

Crowne Plaza is a global upscale hotel brand that is part of the InterContinental Hotels Group. It was first established in the United States in 1983, and since then, it has expanded to over 400 hotel...

What the Crowne Plaza TV commercial - Business Travel is about.

Crowne Plaza TV commercial - Business Travel

In a bustling metropolis where suits and briefcases are as common as the city's heartbeat, business travelers seek a sanctuary that understands their unique needs. Enter the Crowne Plaza, a haven where luxury and efficiency intermingle seamlessly. In their captivating TV spot titled 'Business Travel,' Crowne Plaza invites viewers into a world where every aspect of a business traveler's journey is meticulously attended to.

The scene opens with a charismatic businessman, Jack, immaculately dressed and ready to conquer the challenges of the day. As the camera pans, we catch a glimpse of the Crowne Plaza lobby, a grand space that exudes elegance and sophistication. The polished marble floors and sleek design elements set the stage for an unforgettable stay.

The hotel staff, trained in the art of impeccable service, surround Jack, their genuine smiles reflecting warm hospitality. They assist him with check-in, effortlessly taking care of every detail, ensuring a seamless experience from the moment he steps foot into the hotel.

The TV spot then transitions to showcase the state-of-the-art business center within the Crowne Plaza. Jack, with a determined look on his face, strides purposefully towards a sleek workstation. In this oasis of productivity, he finds all the necessary tools at his fingertips: high-speed internet, ergonomic chairs, and a quiet environment designed to foster focus and efficiency. Nothing can distract him from accomplishing his mission.

As the plot thickens, Jack finds himself in one of the elegantly appointed guest rooms that Crowne Plaza is renowned for. The soothing neutral tones, soft linen, and luxurious amenities create an atmosphere of tranquility. The TV spot cleverly captures the balance between work and relaxation as Jack effortlessly switches from responding to emails on his sleek laptop to unwinding in a sumptuous bath.

A pivotal moment arrives as Jack enters the hotel's upscale dining establishment. The culinary masterpiece that awaits him tantalizes not just the taste buds but the senses as a whole. Exquisite dishes, expertly crafted and presented, are showcased in a symphony of flavors that elevates the dining experience to new heights. The spot captures the ambiance of the restaurant and the bustling energy of other like-minded professionals.

The TV spot concludes with a captivating glimpse of Jack, now surrounded by a diverse group of fellow business travelers, each one immersed in their own world while simultaneously united in their pursuit of success. Their camaraderie and shared experiences epitomize the spirit of Crowne Plaza, a place that recognizes the importance of forging connections in the midst of busy lives.

As the screen fades to black, the Crowne Plaza logo appears, accompanied by the slogan 'Business Travel Perfected.' The imagery and storytelling in this TV spot leave a lasting impression, showcasing the exceptional attention to detail that sets Crowne Plaza apart.

In a world where business travelers are constantly striving for greatness, Crowne Plaza emerges as the beacon of excellence, a place where they can unwind, connect, and find solace amidst the demands of their professional journeys. The TV spot succeeds in capturing the essence of Crowne Plaza's commitment to providing an unrivaled experience for those who seek nothing less than perfection in their travels.

Crowne Plaza TV commercial - Business Travel produced for Crowne Plaza was first shown on television on May 20, 2015.

Frequently Asked Questions about crowne plaza tv spot, 'business travel'

At Crowne Plaza® Hotels & Resorts we believe business travel should work better. In every market in the world, business has changed, and so has work. It's more digital, more flexible, more mobile, more connected.

We're All Business, Mostly “We're All Business, Mostly” is part of the larger Crowne Plaza Accelerate campaign. With $200 million committed to promoting the brand, a major part of the investment includes a renewed focus on business travelers, said Eric Lent, vice president of Crowne Plaza and Holiday Inn in the Americas.

modern business traveler At Crowne Plaza hotels, we help today's modern business traveler feel most productive, inspired and restored while traveling for business.

If you're short on time, here's a quick answer to your question: Crowne Plaza Hotel is owned by the InterContinental Hotels Group (IHG), one of the world's largest hotel companies.

A brand promise advertises your unique offering and the meaningful outcomes of doing business with you. Sets expectations. It's not a unique selling proposition, a tagline or a list of features and benefits. It tells customers what they can expect every time they interact with your brand.

A brand promise is a value or experience a company's customers can expect to receive every single time they interact with that company. The more a company can deliver on that promise, the stronger the brand value in the mind of customers and employees.

Our Mission Statement "To become the greatest company in the world by expressing great employee values, good work ethic, and excellence. To create hotels guests truly love. "

In building the first business-class hotel back in 1983, Crowne Plaza set new standards for what guests can expect on the road. Today, our full-service premium brand is one of the largest upscale chains in the world and continues to raise the bar with fresh design, outstanding service, and great meetings and events.

Hotel target market segments examples – types of travellers segmented into broad groups:

  • Backpackers.
  • Retirees.
  • Families.
  • Solo travellers.
  • FIT's (free independent travellers)
  • Couples.
  • Vacationers.
  • Adventurers.

Below, we'll talk about three different types of hotel guests and what they look for in a hotel.

  • Tourists. Tourists are from out of town and want to experience a new place to the fullest, but what do leisure and tourist travelers want in a hotel?
  • Business Travelers.
  • Event Travelers.

Holiday Inn Crowne Plaza was established in 1983 as the upscale division of Holiday Inn. The first Holiday Inn Crowne Plaza hotel opened that year in Rockville, Maryland. In 1988, Bass PLC (today InterContinental Hotels Group) purchased Holiday Corporation and in 1994 the brand was renamed Crowne Plaza Hotels.

Brand Promise Examples

  • Nike - Inspire every athlete in the world.
  • Apple - Think differently.
  • Starbucks - To inspire and nurture the human spirit – one person, one cup, one neighborhood at a time.
  • Coca-Cola - Refresh the world in mind, body, and spirit, and inspire moments of optimism.

Videos

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Agenices

Agenices of the Crowne Plaza TV Spot, 'Business Travel'

Crowne Plaza TV commercial - Business Travel
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

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