What the The Economist TV commercial - Another Reader is about.

The Economist TV spot, 'Another Reader' is an advertisement that cleverly highlights the power of knowledge and the value of being an informed citizen. The ad begins by showcasing a man struggling to carry a giant book titled 'Capitalism and Freedom' in a crowded subway train, drawing attention from the other passengers. The ad then cuts to a series of other individuals carrying similarly impressive books, including 'Wuthering Heights,' 'The Bible,' and 'Ulysses.'

The ad goes on to highlight the importance of reading and how it can expand one's worldview and shape their understanding of the world. The tagline of the ad, 'If you're an economist reader, you're already ahead of the curve,' reminds the viewer that knowledge is essential in today's fast-paced world and that those who are knowledgeable are more likely to succeed.

The ad is thought-provoking and engaging, encouraging viewers to pick up books and read to stay informed and ahead of the curve. It breaks down the barriers that people often put up when it comes to reading, showcasing that it is not only for intellectuals but for anyone who wants to improve their understanding of the world.

In summary, 'Another Reader' is a powerful advertisement that celebrates the value of knowledge while encouraging viewers to pick up a book and start reading.

The Economist TV commercial - Another Reader produced for The Economist was first shown on television on July 24, 2016.