Acorns is a popular app that helps users invest their spare change automatically. Their recent TV spot titled 'Marissa and Brian' features a couple discussing their financial goals and how Acorns has helped them achieve them.
The ad begins with Marissa and Brian standing on their porch, looking at a tree with a few acorns. Marissa explains how Acorns works, how the spare change from their purchases is automatically invested in a diversified portfolio of stocks and bonds tailored to their goals. Brian nods in agreement and adds how surprised he was at how quickly their money grew.
The narrator then adds how Acorns has helped Marissa and Brian save without even realizing it, and how anyone can get started with just $5. The ad ends with the couple walking away, satisfied with their financial progress and feeling good about the impact they are making with their investments.
The TV spot is well-shot and focuses on the benefits of using Acorns in a relatable way. It targets millennials who may not have a lot of disposable income but want to build wealth over time. The ad shows that it's possible to start investing without a lot of money and emphasizes the convenience of the app.
Overall, the 'Marissa and Brian' TV spot is an effective marketing tool for Acorns, showcasing the app's benefits in a simple and relatable way that resonates with its target audience.
Acorns TV commercial - Marissa and Brian produced for Acorns was first shown on television on May 22, 2023.
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