Pennzoil is an American petroleum corporation that is widely recognized as a major producer of crude oil and natural gas. The company also operates as a marketer of various petroleum products. Pennzoi...
Pennzoil Platinum is a synthetic motor oil brand that is known for its superior performance and engine protection. In their TV spot, 'Facts & Figures', Pennzoil Platinum showcases the results of an independent, third-party test that proves the engine protection benefits of their product.
The spot opens with a black screen that reads, "Facts & Figures: Pennzoil Platinum vs No-Name Oil." The screen then cuts to a lab where two engines are tested side by side. One engine is running Pennzoil Platinum, while the other is running a no-name oil. The engines are pushed to their limits, enduring extreme heat and stress to see which oil can provide better protection.
The narrator explains that independent testing showed Pennzoil Platinum provides 40% better cleansing power, 30% better protection against horsepower loss, and 20% better protection against wear than the no-name oil.
The screen then cuts to a shot of a car racing down the road, with the narrator saying, "Better engine protection means better performance." The spot concludes with a shot of Pennzoil Platinum oil bottles and the tagline, "Pennzoil Platinum with PurePlus Technology. Made from natural gas, not crude oil."
Overall, the Pennzoil Platinum TV spot effectively communicates the benefits of their synthetic motor oil through third-party test results and clear messaging. The use of a lab setting and side-by-side engine testing helps to visually demonstrate the superiority of Pennzoil Platinum compared to a no-name oil.
Pennzoil Platinum TV commercial - Facts & Figures produced for Pennzoil was first shown on television on May 26, 2021.
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