OverviewMobil Gas is a brand of fuel products owned and marketed by ExxonMobil, an American multinational oil and gas corporation. The brand has a long history, dating back to 1911 when it was launche...
In the Mobil 1 TV spot, 'Police Car Turned Taxi,' we see a police car that has been retired from its original purpose. However, rather than sending it to the scrap yard, it has been transformed into a taxi, running on Mobil 1 synthetic motor oil.
The ad begins with the former police car arriving at a garage, where technicians proceed to upgrade and modify the vehicle. After the transformation, the car emerges as a sleek, black taxi, ready to take passengers to their destination.
The taxi driver is none other than a former police officer who is now earning a living by providing a taxi service. He emphasizes the importance of using a reliable lubricant like Mobil 1 synthetic motor oil to keep the vehicles running smoothly. He also stresses that the switch to synthetic oil helps lower maintenance costs, something that all taxi drivers appreciate.
The spot ends as the taxi speeds through city streets, weaving through traffic with ease, enabled by Mobil 1's advanced lubrication technology. The ad's tagline, "Engineered to keep you moving," resonates with viewers as they witness the former police car's seamless transition to a taxi.
Overall, the Mobil 1 TV spot, 'Police Car Turned Taxi,' is a creative, memorable, and effective way to promote the benefits of using a premium lubricant. By showcasing Mobil 1's superior performance capabilities, the ad reinforces the brand's reputation as a leader in the automotive industry.
Mobil 1 TV commercial - Police Car Turned Taxi produced for Mobil Gas was first shown on television on May 6, 2013.
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