The ad campaigns for cotton are funded through the commodity program as another responder mentioned. A lot of people don't realize that means that cotton farmers pay for those ads as do people who import cotton. It's a way for these groups to pool funds to support market awareness. What is cotton twill?

The new ads feature singer and television host Carnie Wilson, who offers piano accompaniment and comedic commentary on the cotton outfits worn by “everyday people.” Viewers will meet “Rita,” who feels powerful in her cotton jumpsuit as she takes on a post-Covid dating world and “Jamie,” who can lead her team meetings ...

Runoff of pesticides, fertilizers, and minerals from cotton fields contaminates rivers, lakes, wetlands, and underground aquifers. These pollutants affect biodiversity directly by immediate toxicity or indirectly through long-term accumulation.

Cotton On aims to be a global clothing brand and grow its ecommerce business at the same time. To do this, using social media for distributing product shots and offers appears to be a big part of its strategy. Facebook and Twitter help Cotton On to promote its products to some extent and it has great visual content.

Art Tatum was arguably the most famous blind pianist of the 20th century, but his time has passed. Stevie Wonder took the title in the last 50 years. Cataracts are the most common cause of vision loss.

55 years (February 12, 1968)Chynna Phillips / Age

After the second world war, the Lancashire cotton industry went into decline. This was partly based on a lack of investment in new technology and partly due to production moving to countries where labour was cheaper. Cotton processing increasingly takes place close to where the crop is grown.

It is one of the thirstiest crops on the planet, accounting for more than 3% of all of the world's water consumption used in agriculture. To make just on kilogram of cotton can take around 10,000 litres of water.

A major weakness for the company lies in its marketing strategy where there is very little commercial marketing and most of the marketing is left on the product and presentation of the stores to do for itself (ACF, 1, n.d.).

Cotton On is looking to adopting a full-funnel approach to digital encompassing four strategic pillars: Acquiring more customers, engaging better and then converting and retaining them at higher numbers. To do this, the digital team spent the last year re-platforming the ecommerce site onto Salesforce Commerce Cloud.

Art Tatum was arguably the most famous blind pianist of the 20th century, but his time has passed. Stevie Wonder took the title in the last 50 years. Cataracts are the most common cause of vision loss.

If ever you doubt that any of this is possible, just watch Stevie Wonder or Ray Charles play the piano. Stevie was blind from birth and Ray was blind from a young age. They both learned how to play the piano without any eyesight. And I think we can all agree that they are both exceptional piano players.