Ancestry is a genealogy and family tree tracing service that allows users to research their family history and discover their roots. The company was founded in 1983 and has since grown to become one o...
Ancestry.com is a popular genealogy website that helps people discover their family histories. Ancestry.com's DNA test provides users with detailed information about their genetic ancestry, and the company recently released a TV spot promoting their DNA services.
The TV spot begins with a woman introducing herself to the viewer and stating that she always assumed she was German. She then reveals that she took the AncestryDNA test and was surprised to discover she was actually 25% Scottish. As the woman speaks, the camera cuts to images of Scotland, including a castle and a bagpiper playing in the mist.
The ad then shows a man seated in front of a piano, who also introduces himself and says he believed he had Native American ancestry. However, after taking the AncestryDNA test, he learned he was actually descended from Irish immigrants. The camera cuts to images of Ireland, including rolling green hills and a group of dancers performing a traditional jig.
Throughout the commercial, upbeat music plays in the background, creating a sense of excitement and adventure as the individuals learn about their ancestry. The ad's message is clear: AncestryDNA can provide users with unexpected and fascinating insights into their family origins.
In summary, Ancestry.com's TV spot promoting their DNA services aims to encourage viewers to explore their genetic ancestry and discover more about their family history. The ad uses colorful imagery, uplifting music, and relatable narration to make the message clear and engaging.
Ancestry.com DNA TV commercial produced for Ancestry was first shown on television on September 29, 2013.
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