What is Verizon? Verizon is an American telecommunications company that provides wireless services, internet services, and TV services to millions of customers across the United States. It was establi...
Verizon's TV spot 'Drop the Metrics' features actor/comedian Thomas Middleditch in a humorous take on the stress of the current work environment. The commercial opens with Middleditch dressed in his corporate attire, standing stiffly in a brightly lit boardroom surrounded by his coworkers. As a series of metrics are presented on a screen, Middleditch is asked to explain what they mean, but he struggles to keep up with the jargon and acronyms being thrown his way.
Suddenly, Middleditch starts to loosen up and in a burst of inspiration, he boldly suggests that they should 'drop the metrics' and take a more human approach to business. The scene quickly changes to Middleditch lounging back in his chair, surrounded by his coworkers who are now dressed casually and laughing.
The advertisement is a tongue-in-cheek take on the stressful work environment, where employees are often overwhelmed with new jargon, metrics, and targets every day. The message is clear: Verizon understands the challenges of the modern workplace and wants to help its customers stay connected and get work done without the burden of needing to keep up with all the latest buzzwords and metrics.
In addition to the humor, the ad also showcases the benefits of Verizon's services, highlighting that their fast and reliable network allows for seamless collaboration and communication among colleagues. The commercial ends with Middleditch relaxing on a couch while using a tablet, highlighting that Verizon's services enable people to work productively from anywhere.
Overall, Verizon's 'Drop the Metrics' commercial is a funny and relatable take on the struggles of the modern workplace, while also promoting Verizon's services as the solution to staying connected and getting work done without the added stress of incessant metrics and buzzwords.
Verizon TV commercial - Drop the Metrics produced for Verizon was first shown on television on February 25, 2017.
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