What the Under Armour TV commercial - Misty Copeland: I Will What I Want is about.

Title: Empowering Excellence: Misty Copeland in Under Armour's 'I Will What I Want'

Introduction:Under Armour, a renowned athletic apparel brand, has garnered widespread acclaim for its ground-breaking advertising campaigns. One such memorable TV spot, titled 'Misty Copeland: I Will What I Want,' features the incredible journey and determination of Misty Copeland, a trailblazing ballet dancer. This empowering commercial showcases Copeland's unwavering dedication, resilience, and the pursuit of her dreams in the face of adversity. The ad serves as an inspiration for individuals around the world, encouraging them to defy societal norms and embrace their unique aspirations.

Body:The TV spot commences with misty scenes of a dimly lit studio, setting the atmospheric tone for Misty Copeland's compelling narrative. As the spotlight shines on her, Copeland begins narrating her life's struggles and aspirations, capturing the audience's attention from the very first frame.

Copeland's mesmerizing ballet performance intertwines with various sequences of her intense training sessions, emphasizing her dedication to her craft. Against the backdrop of powerful music, she eloquently showcases her grace, precision, and raw talent, defying conventional expectations of a ballet dancer.

The commercial portrays Copeland as a woman who defies societal norms and challenges the status quo. As she leaps and twirls with elegance and strength, the voiceover reveals the backlash she faced, with critics questioning her body type and suitability for ballet. But Copeland persists, showcasing her ability to gracefully rise above adversity.

The TV spot features Copeland reading harsh comments and articles about her, highlighting the harsh reality she faced throughout her journey. However, she refuses to let negativity define her path. Her resilience shines through as she triumphantly crushes the doubt and scrutiny surrounding her, turning negativity into fuel for her ambitions.

The aspirational climax of the commercial unfolds as Copeland faces the camera and declares, "I will what I want." This powerful mantra becomes the driving force in her pursuit of excellence. It resonates deeply with viewers – a reminder that despite the challenges and doubts that may arise, individuals have the power to shape their own destinies.

The campaign successfully captures Misty Copeland's authenticity and unwavering spirit, leaving viewers inspired to overcome obstacles and embrace their aspirations. It highlights Under Armour's commitment to promoting diversity, inclusivity, and empowering athletes across various disciplines.

Conclusion:Under Armour's TV spot, 'Misty Copeland: I Will What I Want,' serves as a powerful testament to the indomitable spirit of Misty Copeland and her relentless pursuit of excellence. The ad showcases Copeland's resilience in the face of adversity and defying societal expectations. It inspires countless individuals around the world to embrace their unique talents, ambitions, and dreams, empowering them to overcome obstacles and achieve greatness. Under Armour's campaign resonates deeply with audiences, reminding us that we have the strength to mold our own destinies and pursue what we truly desire.

Under Armour TV commercial - Misty Copeland: I Will What I Want produced for Under Armour was first shown on television on August 4, 2014.